Think about this proposition for a moment, “Everyone has three personas”  I challenge you to find someone who doesn’t.

Firstly we have the” ideal persona” this is the person we want to become. Kind of like a vision of who we really want to be.

Secondly we have the “public persona” the one we portray to the world, “this is who I am” in effect the way we want our peers and friends to believe who we are.

And finally we have the real self, “private persona” who you really are.

Usually  only our true friends and family ever get to communicate with the “private persona” why is this? I believe that most people are frightened of rejection if people know who they really are. One of the great benefits of working at the forefront of new media and technology is gaining insights that have previously never been tested. For example, we recently developed a Facebook application for one of our media clients to enable their viewers to share what they thought because Real Friends Tell It Like It Is… Face it. What became very apparent was that friends don’t always buy the “public persona”  so we built an app that would allow friends the opportunity to share what personas they knew.Face it friends CAN handle the truth. It’s time to tell it like it is.