Unless your brand wants to become the butt of comedians jokes , make sure that you deliver on your promises. The pizza industry is notorious for adding new toppings, crusts, shapes you name it. These tactics highlight just how far a commodity product can be differentiated. Without a doubt some pizzas are better than others, the challenge is how do you communicate this credibly.

Regardless of how loud the advertisements shout (similar to yelling car dealers) one needs to take into account that consumers are not stupid.

This skit emphasizes the extreme product features some brands would have you believe are really possible;

The next time your brand launches a new product, flavor or variation, remember you can fool a few people some of the time, but not everyone all the time. Honest communication and consistency are two of the most essential ingredients for building sustainable brand loyalty.

Adoption - an instance of adopting somebody or something such as an idea, name, or attitude.

Imagine being able to create a family without ever getting pregnant. 

So many brands and products frantically seek to get people pregnant in the hope of being accepted, when in reality people would adopt them without the need to get pregnant. Remember the book, CD and DVD clubs that offered your first favorite for a 99c. You then end up with a monthly subscription for a whole host of products you probably did'nt want. 

However it takes more than good looks, charm and being cute in the world of technology adoption. For example, having a unique bar-coded coupon delivered to my cell phone with the latest discounts and offers is really exciting. I then take my amazing offer to the cash register attendant and discover the laser POS system can't recognise my coupon because of the low resolution of the cell phone screen. The new invention becomes now appears to be unadoptable. 

As you develop your next product or service make sure every step of the transactional process has been taken into account, otherwise you run the risk of never being loved, simply because  you developed excellent products that nobody can use.