It was a big week for social media but don’t worry if you were too busy to keep up with it all. This week’s roundup will fill you in on some of the biggest headlines in the industry in five minutes or less.
Twitter celebrated its 7th birthday, Facebook announced an exciting new targeting feature, Pinterest rolled out a new design, and the Flickr IOS app now offers support for hashtags.
Twitter Turns 7
Yesterday, Twitter celebrated lucky number 7 since co-founder and current Twitter executive chairman, Jack Dorsey, sent out the first message. Since then the site has grown into a global town square where ideas, news, and connections are shared everyday. Twitter reported that the site now has more than 200 million active users that are sending more than 400 million tweets a day. Not too bad for a 7-year-old.
#Twitter7 trended yesterday with celebratory tweets from MTV, Spotify, The Grammys, and Brandmovers, of course!
Facebook Announces Their Newest Targeting Feature
On Tuesday, Facebook announced their newest targeting feature, lookalike audiences. According to Facebook, “lookalike audiences helps advertisers to reach potential customers who share similar characteristics with their current ones.”
This means that advertisers can now target people who share common attributes with their existing customers and get their advertisements front and center on their news feeds.
Facebook says that they’ve seen this new type of targeting drive a wide range of successful metrics including lower cost per checkout, lower cost per acquisition, larger purchase size, and faster and increased return on investment.
It seems like a no brainer that knowing who likes theater versus who likes football will go a long way in targeting and we expect advertisers to start receiving a bigger bang for their buck as the feature begins to roll out.
Pinterest Undergoes A Makeover
Pinterest announced Monday that the redesigned look of the site they’ve been testing for the last three months, will now be available to all of its 48+ million users.
The new look and feel is not surprisingly in line with similar design changes we’ve seen from other social platforms like Facebook and Google+. The changes included slimmer borders to allow for larger images and a cleaner layout as well as condensing profile pages to include more pins in less space.
Users can also search through other pins on a board without having to leave the page their on and can see what “people who pinned this also pinned.”
If you want to try out the new design for yourself, go to your newsfeed and select the “preview our new look” box to the left hand size. Users can switch back to the old design at any time if they wish.
Flickr iOS Adopts The Hashtag
The Flickr iOS app announced this past Saturday that it now includes support for hashtags.
Doing away with the long used “tags,” Flickr users are now able to include the more commonly used hashtag into their photo titles and descriptions; a smart move on the photo sharing service’s part to keep up with competitors like Instagram and Pinterest.
To celebrate the new feature, Flickr is encouraging #FlickrFriday as a way for users to enter their photos into the site’s weekly Friday photo challenge.
It’s also rumored that Facebook is working to adopt the hashtag, although no official announcement has been released from the company.