What is Schadenfreude? Perhaps the greatest word in any language, Schadenfreude has become the defining emotion of the 20th Century. From the German, Schaden (damage), and Freude (joy), it means the enjoyment obtained from the troubles of others. It is the easiest, and often the most fulfilling, enjoyment available. http://www.bbc.co.uk/dna/h2g2/A287255 It is commonly referred to as “Happiness at the misfortune of others”Here is an example of all the sexy beautiful people taking a fall.
Here is an example of all the sexy beautiful people taking a fall.
The animal kingdom is less forgiving, make a slip and your dead. The same is true in business, competitors are merciless and will devour your customer base without hesitation. The recent meltdown in the capital markets have caused many smart and often prudent investors to make rash decisions based on fear. Why is this so? Because predictability brings security, removing one’s ability (or at least the perception) to predict future events, makes one insecure. The winners in these markets not only delight in the losses of others, but often depend on them to survive. Predictability brings security, however the only thing we can secure is our ability to control our attitude in any given situation. Everything counts, especially during challenging times. So keep your customers excited and delighted, otherwise your competitors will indulge in a schadenfreude feast at your expense. Marketers should focus on understating the wants, desires and needs of their customers. Technology (blogs, forums and digital communities for example) has enabled two- way communication channels that create an interactive dialog between customers and brand stakeholders. However some brands are petrified about unbridled open conversation. Remember, you’re best friends tell you the truth even when its hurts, because they love you. The same is true of your best customers. Engage them and you will create a host of loyal brand evangelists. A marketers dream.
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