Unless your brand wants to become the butt of comedians jokes , make sure that you deliver on your promises. The pizza industry is notorious for adding new toppings, crusts, shapes you name it. These tactics highlight just how far a commodity product can be differentiated. Without a doubt some pizzas are better than others, the challenge is how do you communicate this credibly.

Regardless of how loud the advertisements shout (similar to yelling car dealers) one needs to take into account that consumers are not stupid.

This skit emphasizes the extreme product features some brands would have you believe are really possible;

The next time your brand launches a new product, flavor or variation, remember you can fool a few people some of the time, but not everyone all the time. Honest communication and consistency are two of the most essential ingredients for building sustainable brand loyalty.