Brandmovers recently worked with a leading beverage company and quick service restaurant to develop a sweepstakes that would reward consumers for scanning QR codes on their soft drink cups.
By scanning the QR code, users were taken to a mobile-optimized landing page where they could enter to find out if they are an instant winner. Prizes ranged from a year’s worth of beverage/food products to a trip to Las Vegas.
Entry rates for this sweepstakes were high, a result of connecting with the consumer at a moment when competing distractions are low and they are in-store, interacting with the brands.
To engage online audiences and maximize buzz around this campaign, Brandmovers developed a social media component that allowed users to share the sweepstakes with their Facebook friends and Twitter followers to get additional codes, and more chances to win prizes.
The promotion exceeded pre-launch expectations in terms of sweepstakes entrants and social media mentions. This can be attributed to the ease of entry on the mobile site, the consumer context when presented with a call to action, the prizing incentive, and the social sharing mechanic. The result was an on-brand promotion that engaged relevant audiences in both in-store and online channels.
To learn more about this promotion check out this article from Mobile Marketer.