campaign:

3PM Snack Down Cash Challenge

brand:

Wrigley EXTRA

objective:
Activate major grocer and drug channel retailers with an enhanced 2010 promotion combining the excitement and gratification of an instant win game with the flexibility and choice of a catalog-style rewards program in which consumers pick their own prizes.

solution:
Ryan Partnership turned to Brandmovers to execute the complex campaign because of our proven technology back-end. A redemption micro-site and database were developed to house winning codes via API interface and later used by winners to redeem for a range of prizes.

Results:

• Double the number of accounts were activated versus 2009 promotion
• 50% of visitors returned to the site 2 or more times
• 30% returned 5 or more times

campaign:

Jack's Big Rip Off

brand:

Jack in the Box

objective:
Create an account specific web promotion for Dr Pepper's client, Jack in the Box Restaurants. The promotion had to include an instant win; a viral ‘just for fun’ game; User generated content components, an HTML email campaign and social media tags.

solution:
Millions of cups were printed codes and distributed across markets with TV spots, in-store POP, online media. Instant winners could upload their photo and story to a winner gallery while a “Winner a Week” was randomly drawn and awarded an Ultimate Game Room experience. A bejeweled-style game called Jack's Big Stack was developed using branded assets to create viral spread.

Results:

• The promotion and corresponding game site garnered millions of media impressions
• Six digit participation rates
• Overwhelmingly positive consumer feedback from the UGC element

campaign:

Save Your Food With Ziploc Challenge

brand:

Ziploc / SC Johnson

objective:
Develop an online advergame with an instant win component to engage and educate Hispanic consumers about the Ziploc family of brands; distribute trial coupons; and drive lead acquisition by offering consumers a chance to win relevant prizes.

solution:
Brandmovers developed a time management game for a chance to win $5,000 towards a kitchen makeover PLUS a chance to instantly win other prizes. Entrants had to find various food items in the refrigerator then drag and drop them into the virtual Ziploc bag before running out of time!

Results:

The promotion leveraged Ziploc's national advertising campaign and was supported with targeted online media and on pack support. The site received quadruple the number of project registrations and allowed SC Johnson to expand its database and coupon distribution to a highly targeted audience.

campaign:

DQ Sweet Sounds

brand:

International Dairy Queen

objective:
Develop an online advergame with an instant win component to drive lead aquisition for Dairy Queen's Blizzard Fan Club.

solution:
Ryan Partnership turned to Brandmovers to execute the complex campaign because of our proven technology back-end. A redemption micro-site and database were developed to house winning codes via API interface and later used by winners to redeem for a range of prizes.

Results:

• The game garnered over 4,000,000 game plays
• 30% conversion rate over the course of a year for the Blizzard Fan Club