User Generated Content
  • Universal

    Brandmovers created a campaign to spread the word about Universal's film, Tower Heist. Twitter Heist delivered a social media driven, user generated content promotion that enabled fans to enter by tweeting something that they have heisted or would like to heist. The more users who entered, the more prizes that would be unlocked, encouraging users to share the promotion with friends.

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  • A|X Neon

    This campaign was created to support the launch of the new A/X (Armani Exchange) Neon sunglass line available at A/X stores across the country. Brandmovers' integrated campaign leveraged multiple applications across various platforms such as mobile, social networking, gaming and user generated content via a photo contest and an online game.

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  • Moe’s

    Brandmovers assisted the fast-casual Tex-Mex restaurant chain to develop a promotion to generate exposure for its tasty Queso cheese dip. A national holiday, National Queso Day, was created to support sales of the popular cheesy concoction. On July 10, 2010, every Moe's customer was treated to a complementary serving of Queso dip with each order. Brandmovers' “I Love Queso” campaign encouraged video submissions from Queso lovers to proclaim their love for the addictive cheese appetizer.

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Contests
  • Twitter Heist Contest
  • Armani Exchange Contest
  • Moe's Contest

USER GENERATED CONTENT

Give consumers some ownership in the experience by creating your own contests with User Generated Content. “UGC” as it is most commonly called, is simply a promotion that allows consumers to upload their own content (images or videos) to the Internet and use the content to enter the contest. Find your ultimate fan, best dancer, best product recipe or whatever you dream up and we guarantee your customers will have a blast coming up with stuff. Voting mechanisms and viral marketing channels allow users to take ownership in the experience to spread the reach of your contest.

Collaborative Consumption
Looking to take advantage of the latest trend in online shopping? Ask a Brandmovers representative today about our collaborative consumption tools:

  • Flash Deals - Can be executed in Facebook and other social media platforms
  • Group Coupons - Allow users to unlock coupons once thresholds are reached
  • Refer a Friend Campaigns - Lets consumers earn promotional offers once they have shared with enough friends

UGC Promotions

  • Photo Sharing Contests / Video Sharing Contests - Allows consumers to upload photos or videos then share and vote for their chance to win!
  • Essay Contests / Recipe Contests - Keeping it simple is great and the internet makes it even easier.
  • Customizable E-Greetings - Allows consumers to upload their picture to a cut out character, customize a card or create a funky beat.

Crowd Sourcing
Leverage the power of crowds for your next promotion. Brandmovers develops turnkey solutions that let you harness the input from groups of people to execute:

  • New product Development Campaigns
  • Research/Input programs
  • Charity Fundraising Campaigns