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PepsiTo support Pepsi's guerilla-style marketing efforts surrounding the 2010 World Cup in South Africa, Brandmovers developed a custom Facebook application to enable consumers to support their home team via user generated content. Participants who clicked on the “like” tab on Pepsi's Facebook page would be taken to an application which allowed them to select their country of choice and upload a photo of themselves. The application would then digitally apply the appropriate national flag on their face, which looked as if it were painted on.
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HGTVThe HGTV You Know You Want to Watch Instant Win Game was developed as a tune-in promotion for the immensely popular House Hunters television series. An integrated social media campaign was developed featuring the game, Twitter feeds, show trailers, B-roll footage, and user generated content. The campaign drove "Likes" for the brand page and supported viewership objectives.
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BBVALeading financial services firm, BBVA Compass Bank turned to Brandmovers to develop an engaging Facebook Application to promote a new savings product. Visitors to the branded Application were encouraged to share in words and pictures why saving is important to them. A voting element helped determine the final lucky winner who received $10,000 in a savings account.