What is Fixed Fee?
Anyone involved in promotions recognizes that in order for a promotion to be received as the corporate success it should be, it must come in on budget. A promotion that meets its objectives is fine but if it is hugely successful it carries the risk of an unprecedented response. At best, the promotional marketing budget for the year is blown; at worse, a company's profits may be severely dented or even wiped out.
The ability to bring a promotion in on budget is more and more frequently seen to be the crucial, determining factor of success.
The Brandmovers Fixed Fee method to manage promotion risk has been developed to guarantee successful promotions without the financial risk.
How Does the Brandmovers Fixed Fee Work?
The method is simple:-
- First, we consider the promotion concept, the mechanic and the method of communication.
- Second, from our extensive database and experience, we assess the likely level of response.
- Third, we build in the gift and fulfillment costs to arrive at a total expected cost for the promotion.
- Fourth, this total expected cost is the Fixed Fee and is given to the client as a firm quote and it is the only amount the client pays irrespective of redemption levels.
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What Elements Are Covered by a Brandmovers Fixed Fee?
Brandmovers can supply ALL the services you will need to implement a truly successful promotion:
- Promotion concepts and ideas
- Premium ideas, costs and samples
- Premium sourcing
- Response handling and fulfillment
- Database management
- Customer service support
- Promotion reporting and analysis
- Obviously, the risk management
When Can a Brandmovers Fixed Fee Be Used?
The method can be applied to any promotional concept under any circumstances and whatever method of communication is used.

What Are the Benefits of the Brandmovers Fixed Fee?
- Brandmovers Fixed Fee gives 100% redemption cover
- Brandmovers Fixed Fee can cover every aspect of the promotion
- Brandmovers Fixed Fee is predetermined and will not change
- Brandmovers Fixed Fee enables the client to continue planning future activities in the knowledge that the budget is safe.
- Brandmovers Fixed Fee can be used for any promotion under any circumstances
- Brandmovers Fixed Fee is underpinned by an extensive database and experience
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