Skip to the main content.
RFP / RFI
Request Demo
RFP / RFI
Request Demo

PLATFORMS

LOYALTY RESOURCES

marketing-b2b-loyalty-program

From Strategy to Success: Marketing B2B Loyalty and Incentive Programs

Read Now →

CASE STUDY

Metrolink loyalty program case study CTA
SoCal Explorer Loyalty Program

Read Now →

EXPLORE

FEATURED RESOURCE

content thumbnails

Creating A Customer Engagement Strategy
For Your Loyalty Program

Download Now →

User-Generated
Contests

 

Utilize a UGC contest to activate consumers and earn high-quality creative content 


Contests are highly successful at engaging customer audiences, expanding reach, and collecting quality UGC that is easily shared across all channels. 

 

Photo, video, and essay contests add the element of skill, imagination, and creativity from the entrants to a user-generated content promotion. 

Contests can raise brand awareness among customer audiences through social media. The visual appeal of the contest submissions can be easily shared, admired, and the winner celebrated across social channels. 

If a brand is strategic and creative when determining a contest's overall theme, the contest can be easily repurposed or established as annual events, raising more promotional opportunities for the brand. 

 

Utilize a UGC contest to activate consumers and earn high-quality creative content 


Contests are highly successful at engaging customer audiences, expanding reach, and collecting quality UGC that is easily shared across all channels. 

 

Photo, video, and essay contests add the element of skill, imagination, and creativity from the entrants to a user-generated content promotion. 

Contests can raise brand awareness among customer audiences through social media. The visual appeal of the contest submissions can be easily shared, admired, and the winner celebrated across social channels. 

If a brand is strategic and creative when determining a contest's overall theme, the contest can be easily repurposed or established as annual events, raising more promotional opportunities for the brand. 

See our case studies

 

Gerber Baby Photo Search Contest


For their 2022 Photo Search contest, Gerber wanted to take the opportunity to spread joy to as many people as possible by getting every baby in America smiling. Parents everywhere were invited to send in their smiling, giggling baby photos and videos, with the winner becoming the newest Gerber Spokesbaby.

See Case Study

unnamed
 

Featured Content

legal-101-blog-header

Blog

Play by the Rules: Top Legal Guidelines For Sweepstakes, Contests, & More


What's the difference between lotteries and sweepstakes? How do you bond & register a photo contest? Find out all this and more in our complete legal guide for promotions.

Read The Guide →

 

Read the latest from Brandmovers
3 min read
Thinker's Guide To Loyalty: Not All Loyalty Program Enrollees Are Created Equally

 

With the proliferation of “plug-and-play” SaaS technology platforms for eCommerce, Retail, consumer goods, etc.,...
6 min read
6 Creative Promotional Summer Campaign Ideas to Skyrocket Customer Engagement

 

Summer is the prime time to engage your customers with fresh, exciting campaigns. Creative promotional campaigns can be...
5 min read
Proven Strategies To Help Build CPG Customer Loyalty

 

Customer loyalty is the driving force behind sustainable growth in the Consumer Packaged Goods (CPG) industry. In a...

Facilitate valuable customer engagement and unlock new insights 

 

Talk To An Expert