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LOYALTY RESOURCES

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From Strategy to Success: Marketing B2B Loyalty and Incentive Programs

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CASE STUDY

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FEATURED RESOURCE

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Creating A Customer Engagement Strategy
For Your Loyalty Program

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User-Generated
Contests

 

Utilize a UGC contest to activate consumers and earn high-quality creative content 


Contests are highly successful at engaging customer audiences, expanding reach, and collecting quality UGC that is easily shared across all channels. 

 

Photo, video, and essay contests add the element of skill, imagination, and creativity from the entrants to a user-generated content promotion. 




Contests can raise brand awareness among customer audiences through social media. The visual appeal of the contest submissions can be easily shared, admired, and the winner celebrated across social channels. 

If a brand is strategic and creative when determining a contest's overall theme, the contest can be easily repurposed or established as annual events, raising more promotional opportunities for the brand. 

 

Utilize a UGC contest to activate consumers and earn high-quality creative content 


Contests are highly successful at engaging customer audiences, expanding reach, and collecting quality UGC that is easily shared across all channels. 

 

Photo, video, and essay contests add the element of skill, imagination, and creativity from the entrants to a user-generated content promotion. 

Contests can raise brand awareness among customer audiences through social media. The visual appeal of the contest submissions can be easily shared, admired, and the winner celebrated across social channels. 

If a brand is strategic and creative when determining a contest's overall theme, the contest can be easily repurposed or established as annual events, raising more promotional opportunities for the brand. 

See our case studies

 

Gerber Baby Photo Search Contest


For their 2022 Photo Search contest, Gerber wanted to take the opportunity to spread joy to as many people as possible by getting every baby in America smiling. Parents everywhere were invited to send in their smiling, giggling baby photos and videos, with the winner becoming the newest Gerber Spokesbaby.

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Explore more of our use cases and recent Brandmovers projects. 

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