Skip to the main content.
RFP / RFI
Request Demo
RFP / RFI
Request Demo

PLATFORMS

LOYALTY RESOURCES

marketing-b2b-loyalty-program

From Strategy to Success: Marketing B2B Loyalty and Incentive Programs

Read Now →

CASE STUDY

Metrolink loyalty program case study CTA
SoCal Explorer Loyalty Program

Read Now →

EXPLORE

FEATURED RESOURCE

content thumbnails

Creating A Customer Engagement Strategy
For Your Loyalty Program

Download Now →

User-Generated
Contests

 

Utilize a UGC contest to activate consumers and earn high-quality creative content 


Contests are highly successful at engaging customer audiences, expanding reach, and collecting quality UGC that is easily shared across all channels. 

 

Photo, video, and essay contests add the element of skill, imagination, and creativity from the entrants to a user-generated content promotion. 

Contests can raise brand awareness among customer audiences through social media. The visual appeal of the contest submissions can be easily shared, admired, and the winner celebrated across social channels. 

If a brand is strategic and creative when determining a contest's overall theme, the contest can be easily repurposed or established as annual events, raising more promotional opportunities for the brand. 

 

Utilize a UGC contest to activate consumers and earn high-quality creative content 


Contests are highly successful at engaging customer audiences, expanding reach, and collecting quality UGC that is easily shared across all channels. 

 

Photo, video, and essay contests add the element of skill, imagination, and creativity from the entrants to a user-generated content promotion. 

Contests can raise brand awareness among customer audiences through social media. The visual appeal of the contest submissions can be easily shared, admired, and the winner celebrated across social channels. 

If a brand is strategic and creative when determining a contest's overall theme, the contest can be easily repurposed or established as annual events, raising more promotional opportunities for the brand. 

See our case studies

 

Gerber Baby Photo Search Contest


For their 2022 Photo Search contest, Gerber wanted to take the opportunity to spread joy to as many people as possible by getting every baby in America smiling. Parents everywhere were invited to send in their smiling, giggling baby photos and videos, with the winner becoming the newest Gerber Spokesbaby.

See Case Study

unnamed
SEE MORE WORK

View All Case Studies


Explore more of our use cases and recent Brandmovers projects. 

View Case Studies
 

Read the latest from Brandmovers
3 min read
Stand Out From The Crowd: How To Differentiate Your Loyalty Program

 

The dynamics of customer loyalty are continually shifting. Gone are the days when a punch card for a free coffee after...
5 min read
From Start to Finish: Loyalty Program Implementation Timeline and Best Practices

 

Loyalty programs have become a staple in the arsenal of marketers aiming to fortify customer relations, reward patrons,...
2 min read
Understanding What Brands Like and Dislike About Their Loyalty Management Tools

 

Many businesses are tapping into the benefits of loyalty programs, aiming to increase customer retention and...

Facilitate valuable customer engagement and unlock new insights 

 

Talk To An Expert