Photo, video, and essay contests add the element of skill, imagination, and creativity from the entrants to a user-generated content promotion.
User-Generated
Contests
Utilize a UGC contest to activate consumers and earn high-quality creative content
Contests are highly successful at engaging customer audiences, expanding reach, and collecting quality UGC that is easily shared across all channels.
Photo, video, and essay contests add the element of skill, imagination, and creativity from the entrants to a user-generated content promotion. |
Contests can raise brand awareness among customer audiences through social media. The visual appeal of the contest submissions can be easily shared, admired, and the winner celebrated across social channels. |
If a brand is strategic and creative when determining a contest's overall theme, the contest can be easily repurposed or established as annual events, raising more promotional opportunities for the brand.
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Utilize a UGC contest to activate consumers and earn high-quality creative content
Contests are highly successful at engaging customer audiences, expanding reach, and collecting quality UGC that is easily shared across all channels.
Contests can raise brand awareness among customer audiences through social media. The visual appeal of the contest submissions can be easily shared, admired, and the winner celebrated across social channels.
If a brand is strategic and creative when determining a contest's overall theme, the contest can be easily repurposed or established as annual events, raising more promotional opportunities for the brand.
See our case studies
Gerber Baby Photo Search Contest
For their 2022 Photo Search contest, Gerber wanted to take the opportunity to spread joy to as many people as possible by getting every baby in America smiling. Parents everywhere were invited to send in their smiling, giggling baby photos and videos, with the winner becoming the newest Gerber Spokesbaby.

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