Customer Loyalty Resources

Explore our customer loyalty and digital promotions resources and guides to help drive your business success.  

7 Strategies For Promoting Your Loyalty Program

Loyalty programs needs to be promoted and marketed in order to be effective. Discover 7 strategies you can use to get higher visibility and raise awareness for your loyalty program. 

2023 Customer Loyalty Trends

Find out what's in store for brands when it comes to customer loyalty and retention in 2023, from redesigning loyalty programs to strategically utilizing brand communities. 

The Business Case For Smarter Incentives

Ready to refresh your B2B incentive and loyalty strategies? This whitepaper takes you step-by-step through how designing smarter B2B incentive and loyalty programs leads to higher gains and ROI. 

Lottery Loyalty Program Guide: Top Features and Capabilities

Find out how a well-designed, highly-flexible and integrated loyalty program makes it easier for lotteries to connect with audiences and build deeper player loyalty.

Why Incorporating Gamification Will Help Boost Your Loyalty Program

Discover how gamification can enhance and enrich your loyalty program experience. 

How To Create An Effective Financial Services Loyalty and Rewards Program

Learn how finserv organizations can use loyalty and rewards programs to build strong banking relationships with customers. 

The Strategic Guide To Starting A B2B Loyalty Program

Here are six strategic questions to help you get started when building a branded B2B loyalty or incentives program. 

How To Drive Ongoing Engagement In Your Loyalty Program

Want to get your customers more engaged in your loyalty program? Check out this loyalty program engagement guide. 

Guide To 2022 Customer Loyalty Trends

Discover some of the top customer loyalty trends and predictions for 2022 in this guide.

Getting Your Loyalty Program Ready For The Holidays

Set your business up for success this holiday season by following these 6 tips for optimizing your loyalty program. 

How To Support And Market Loyalty Program Enrollments

Learn how to support and market your loyalty program so you can increase program enrollments and drive more customer conversions. 

5 Tactics To Build Stronger Customer Loyalty

Create stronger customer loyalty by using these five tactics. 

4 Ways Loyalty Programs Benefit Lotteries

Using a loyalty program, lottery organizations can elevate their player experiences and provide players with engaging entertainment, rewards, and personalized interactions that build brand loyalty. 

Driving Ridership Recovery

Learn how loyalty programs can help transit agencies increase ridership and grow rider retention post-pandemic. 

Five Pitfalls Of Program Design

If you're looking to revamp an existing program or embarking on a completely new build, be sure to avoid these major pitfalls during your journey through program design.

2021 Loyalty Trends - Report

What lies in store for loyalty in 2021? Check out this ebook to discover loyalty trends that can drive your business forward. 

Top Benefits Of An Enterprise Loyalty Program

Discover how utilizing an enterprise loyalty program can amplify your customer loyalty strategy. 

Loyalty Program Cheatsheet

Want to learn the ins and outs for different types of loyalty programs? We've got your loyalty program cheatsheet right here. 

Loyalty Communication Strategies For Each Consumer Lifecycle Stage

Learn how to increase customer engagement by tailoring your loyalty program communications to customer lifecycle stages. 

What Is Relational Loyalty?

Loyalty programs have changed - and so has loyalty strategy. Discover the new approach to building customer loyalty and how it helps companies to succeed. 

Loyalty Programs In The Transit Industry

Insider view into the current state of rider loyalty for the public transit industry, and the different opportunities and challenges loyalty programs can bring. 

How Rewards & Incentives Help Drive Customer Engagement

Learn how loyalty and incentive programs rewards can help drive customer-brand engagement beyond the transactional. 

Enhanced Guide to Loyalty KPIs

Want to get better at measuring customer loyalty? Download our expanded guide to understanding loyalty program KPI themes and evaluating program performance metrics.

Making A Successful Financial Services Loyalty Program

Discover the top features of great financial loyalty programs and how financial providers can build customer loyalty. 

Guide To Loyalty Communication Strategy

An overview to creating a loyalty communication strategy using triggered communications and integrations

Using A Tiered Approach To Loyalty Programs

Tiered programs are key to building customer loyalty. Find out why and learn the best methods for incorporating tiers into loyalty program design. 

Your Guide To Loyalty KPIs

A complete guide to the most common loyalty key performance indicators (KPIs) and how to track and analyze the data. 

Best Practices For Loyalty Programs

Discover the elements of a truly great loyalty program and learn how to build your own.