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Customer Loyalty Resources


The destination for customer loyalty guides, ebooks, reports, and more. 

 

 

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From loyalty program design to rewards strategy, we have insights for all the tips, trends, and best practices you need to boost your customer loyalty marketing game. 

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Escape The Marketing Echo Chamber To Earn True Customer Loyalty

Too many brands find themselves trapped using outdated marketing tactics that “pay” customers for purchases rather than building real customer loyalty. Learn how to escape the marketing echo chamber and create lasting customer relationships. 

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The Great Loyalty Program Debate: Are Points and Rewards Still Relevant?

Customer loyalty programs have evolved as a key strategy for businesses. But are points and rewards still effective in creating lasting customer relationships and delivering ROI? Let's find out! 

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REPORT
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Loyalty, Sales, and the Holiday Season: Strategies For Success

Discover actionable strategies to drive sales and convert seasonal shoppers into loyal, year-round customers during the holiday season and long after the decorations come down.

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The Complete Legal Guide For Running Sweepstakes, Contests, & More

Learn how to navigate the ins and outs of promotional laws and regulations to ensure your digital promotion is legally compliant and successful.

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Winning Hearts: How to Create A Customer Engagement Strategy For Your Loyalty Program

Build a customer engagement strategy for your loyalty program that motivates customers, drives valuable actions and behaviors, and keeps them coming back for more.

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Why Your Loyalty Program Is Failing (And How To Fix It)

Is your loyalty program struggling with getting off the ground or missing important key-performance indicators? There might be one or more issues affecting program performance. 

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Building A Loyalty Communication Strategy

Learn how to drive customer engagement and retention by inserting loyalty-driving messaging and experiences throughout the entire customer lifecycle

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Marketing Your B2B Loyalty or Incentive Program: A How-To Guide

Discover key strategies and best practices for successfully marketing a B2B loyalty or channel incentive program

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Brandmovers SSO & Integrations Approach Data Sheet

Download the Brandmovers SSO and API approach Data Sheet.

 

PRODUCT GUIDE
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Elevate Customer Loyalty with Tiered Loyalty Programs: A Strategic Approach  

Get the complete guide to designing and implementing a tiered loyalty program. Learn how program tiers drive incremental behavior, ensure the program is financially sustainable, and more.

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The Strategic Guide To Starting A B2B Loyalty Program

Here are six strategic questions to help you get started when building a branded B2B loyalty or incentives program.

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7 Strategies For Promoting Your Loyalty Program

Discover 7 strategies you can use to get higher visibility and raise awareness for your loyalty program.

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Understanding The Value and ROI Of Customer Loyalty Programs

Discover how investing in a customer loyalty program can deliver real value and ROI back to your brand.

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How Data Segmentation Can Boost Your Loyalty Program

Learn how data segmentation can boost customer loyalty program performance by creating right interactions and engagements that build customer relationships

CHEATSHEET
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Brandmovers Promotions Toolkit

Download our Promotions Toolkit to learn more about the types of promotions we offer, how we work with brands and agencies, view case study examples, and more.

PRODUCT GUIDE
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The Business Case For Smarter Incentives

Ready to refresh your B2B incentive and loyalty strategies? This whitepaper takes you step-by-step through how designing smarter B2B incentive and loyalty programs leads to higher gains and ROI.

REPORT
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2023 Customer Loyalty Trends

Find out what's in store for brands when it comes to customer loyalty and retention in 2023, from redesigning loyalty programs to strategically utilizing brand communities.

REPORT
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Guide to Lottery Loyalty Programs: Top Features and Capabilities

Find out how a well-designed, highly-flexible and integrated loyalty program makes it easier for lotteries to connect with audiences and build deeper player loyalty.

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Use Gamification To Help Boost Your Loyalty Program

Discover how gamification can enhance and enrich your loyalty program experience.

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How To Drive Ongoing Engagement In Your Loyalty Program

Want to get your customers more engaged in your loyalty program? Check out this guide to loyalty program engagement.

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How To Support and Market Loyalty Program Enrollments

Learn how to support and market your loyalty program so you can increase program enrollments and drive more customer conversions. 

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Five Pitfalls of Program Design

If you're looking to revamp an existing program or embarking on a completely new build, be sure to avoid these major pitfalls during your journey through program design.

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Explore our blogs to get more content and insights
9 min read
Customer Loyalty Psychology: What Really Makes People Stay

 

Customer loyalty isn't just about points, discounts, or clever marketing campaigns—it's about understanding the deep...
6 min read
How to Implement SMS-Driven Loyalty Program Engagement

 

In today's hyper-competitive marketplace, SMS loyalty programs have emerged as a game-changing strategy for building...
6 min read
Understanding Customer Loyalty Personas: Complete Guide

 

You know that feeling when you think you understand your customers, only to watch them abandon ship for a competitor?...