In the past CPG brands relied on retailer partners for distribution and customer access. Today the Brandmovers loyalty platform makes it easier than ever for CPGs to connect and engage directly with end customers. Using our modular and user-friendly loyalty platform CPG brands can seamlessly capture customer shopping data, target new audiences, and create the personalized customer experiences that lead to long-lasting brand loyalty.
Access to first–party consumer data has always been a major challenge; that's why our loyalty programs are designed to capture actionable data directly from core customers.
Brandmovers' proprietary receipt validation technology allows for proof-of-purchase upload across multiple channels and uses machine learning capabilities to identify and breakdown patterns in consumer purchase behaviors — giving you the detailed insights you need to create better, more targeted offers and promotions.
For CPG brands the key to building better and more profitable relationships with customers is by finding ways to connect besides sales or purchases.
With a loyalty program you can create non-transactional customer engagement and earning opportunities in the lifestyle areas where your brand already organically participates — such as health food brands rewarding customers for fitness–tracker activity.
Our platform's customizable points engine allows you to easily build, activate, and manage different point–earning opportunities such as sharing digital content, checking in at brand–related events, participating in sweepstakes promotions, and much more.
A loyalty program makes it easy to establish beneficial communication channels with your best customers so you naturally stay top of mind in their day–to–day lives.
You can create automated reminders and push alerts to let customers know about reward redemption deadlines, offer expiration dates, or limited–time opportunities with vendor partners. Using geo–targeting technology you're able to send qualified customers unique offers at specific retailer locations.
Discounts alone do not create customer loyalty. Using valuable program rewards and member benefits you can incentivize specific customer actions and behaviors that motivate repeat purchasing and develop customer-brand affinity.
The Brandmovers global rewards catalog and rewards management system enables CPG brands to offer more customized, appealing physical and digital rewards options for their customers at low cost.
You can also incorporate rewards partnerships with specific retailers and offer more choices for point–redemption (point transfers, pay with points, charitable donations, etc.).
From beginning to end, we’re with you every step of the way when strategizing, building, and executing your loyalty program. Combining years of experience with our specialized expertise, we ensure your program follows best practices, is legally compliant, and built for continued success.