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Seven Strategies For Promoting Your Loyalty Program 

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SoCal Explorer Loyalty Program

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Understanding The Value and ROI Of Customer Loyalty Programs
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 -Loyalty Program Engagement & Promotions -

Improve conversions and drive results through strategic customer engagement


Relevant and engaging customer experiences help improve active member participation rates in your loyalty or rewards program by encouraging and rewarding customers for both their behaviors as well as their purchases. 

 

engagement

Customer-Centric Loyalty Program Design


At Brandmovers our experience has proven that long-lasting, revenue-driving customer loyalty is formed nurturing emotional connections between brands and their customers. As such we always  approach user-experience design with two goals in mind: ensuring the program aligns with brand values while maximizing efficiency and effectiveness, and incorporating emotional levers that build customer connections with the brand. 

First Contact

First Engagement

Repeat Engagement

Relational Engagement

Loyalty Engagement

 

Easily build and launch value-add promotions that keep members invested in your brand


Brandmovers' enhanced Promotions Toolbox  let you quickly generate and deploy template-based campaigns  that can be tied to specific products or offered to dynamic user groups:

  • Sweepstakes
  • SKU/Product specific promotions
  • Member Anniversaries/Birthdays
  • Registration Bonuses
  • Referral Program
  • Marketing Promotions
  • New Product Trial
  • Hashtag Promotion

Run multiple promotions at once while utilizing a built-in CMS to push out promotional banners and triggered communications that raise customer awareness. 

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User Engagement KPIs

Track real-time customer engagement using enhanced loyalty program analytics reporting

Improving engagement for increased ROI starts with understanding how users are engaging with your program. Brandmovers' KPI analytics & reporting capabilities offers a metrics dashboard that is Engagement-KPI specific and provides engagement insights across channels, products, member groups, and more, including:

  • Logins, Page visits (top pages), % usage by device type
  • Enrollment trend line or bar chart showing rolling 12 mo.
  • Member engagement by status and by demographic
  • Top product and partners YTD
  • Inactive members by segment/group
  • Up or down Tier Mobility of members by  revenue, transactions, etc.
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Dynamic engagement modules enable brands to implement more interactive and immersive customer experiences that keep a program fresh and relevant. 

 

Brandmovers' loyalty technology lets you create the ideal combination of engagement and promotional modules to nurture loyal customers at every stage of the journey to true brand advocacy. 

Leaderboards

Design custom dashboards, analytics, leaderboards, progress trackers, and more that create an interactive experience while increasing engagement and visibility. 

Missions & Challenges

Consumers earn recognitions, rewards, or points for completing activity-based missions or challenges such as posting on social channels, product registrations, successful referrals, and more. 

Game Boards 

Dynamic game boards such as Bingo, Spin-to-win, or Scratch-offs lets customers redeem points for chances to play and unlock more rewards. Users can earn points or play chances by taking specific actions, completing tasks, or reaching milestones. 

UGC Contests

Photo, video, or essay contests enables brands to showcase their customers' creativity while also gaining high-quality UGC to share across digital channels.

 

Polls & Quizzes

Polls, quizzes, and surveys keep users connected and current in the program while also providing brands with valuable first-party data that can be used at a later time. 

Badges

Publicly reward and recognize customers accomplishments, milestones, shared brand values, and more with personalized badges or  certificates. Badges can be manually awarded on a individual basis or automatically distributed based on set rules and trigger criteria. 

Sweepstakes

Ideal for driving awareness and program enrollments, sweepstakes can also keep existing customers by enabling them to redeem loyalty points for bonus entries or providing access to exclusive rewards. 

Auctions & Flash Sales 

Program-exclusive auctions or flash sales can drive engagement and spend among high-balance customers. Members can log in to auctions and bid on unique items, special experiences, trips, etc. Auctions can be built with custom prizing, quantities, timing and starting bids, and easily targeted to specific customer segments or groups. 

 

Modular Toolkit

Dynamic member segmentation query tools deliver hyper-personalized, highly-relevant experiences  


Using a dynamic query builder brands can run and test the effectiveness of segmented offers, communications, and promotions on targeted member groups. 

Configurable data visualization makes it simple to identify consumer groups based on key attributes and create triggered “nudges” (email, in-app/push notifications, SMS, and more) that increase category lift and basket size.

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Ready to start designing your ideal customer loyalty program?

 

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