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From Strategy to Success: Marketing B2B Loyalty and Incentive Programs

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Creating A Customer Engagement Strategy
For Your Loyalty Program

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- Industrial Loyalty Solutions -

Loyalty & incentive programs built for buying groups, distributors, and suppliers

Become an early adopter in your industry by offering a member loyalty or incentive program that empowers them to build deeper customer relationships, increase purchase frequency, and grow their bottom line.

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Trusted by brands worldwide

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Why create a loyalty or incentive program for your buying group? 

More Sophisticated Data Collection

Improve the quality of sales data and purchase verification using a full-service, integrated platform that effectively collects data across the entire channel while eliminating the hassle of manual processes.

Flexible & Customizable Program Build

Our managed SaaS platform and flexible points engine let you create unique rewards programs for suppliers, distributors, and end customers with tailored earning rules and rates. 

Drive Greater Partnerships & Trust

You can build confidence and trust among members with custom user permissions and roles to ensure proprietary member information (markup, etc.) is kept private and secure while still providing product and sales insights. 


Create an ecosystem that differentiates your members


B2B businesses today face challenges such as a lack of channel transparency, issues with data collection, and competitor differentiation. By offering an incentive program for your buying group members you can enable them to: 

  • Create communication lines from distributors to end-customers that provide a better understanding of their needs for products, services, and support
  • Create and run targeted promotions and  product offers that are sent to the right audience at the right time
  • Offer their end customers a loyalty program without bearing the cost
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Inspire members to reach business objectives and achieve their goals

Brandmovers's B2B customer loyalty platform lets you manage all your program incentives in one place, making it easier than ever to connect and engage with your channel. Our flexible rules engine lets users earn rewards for actions and behaviors (not just transactions) so you can encourage greater participation in trainings, events, sales activities, marketing opportunities, and more. 

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Strategic Guide To Starting A B2B Loyalty Program

Building a branded B2B loyalty or channel incentives program doesn't have to be complicated. This guide outlines the six major questions to consider when designing your future B2B loyalty program.


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Are you ready to turn casual customers into loyal advocates? 


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