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BLYOL™ ENTERPRISE LOYALTY PLATFORM

Turn Customer Loyalty & Engagement into Business Growth 

Drive customer value with a next-gen platform that seamlessly connects your loyalty, engagement, and promotional marketing into one unified solution.

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One Platform.

Multiple Solutions.

Proven Results. 

BLOYL™ is an enterprise-grade loyalty platform designed to drive measurable customer retention and revenue growth. Unlike rigid, out-of-the-box solutions, BLOYL™ adapts to support your business with fully customizable engagement strategies, advanced personalization tools, and real-time data insights—all in one platform. 

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Customer Success Stories

BLOYL™ Helps You Turn Loyalty Into A Competitive Advantage
 

Loyalty Rules Engine & Dynamic Segmentation

Shape Customer Journeys with Flexible Earning Rules & Logic


BLOYL™ puts control over how customers earn and redeem in your hands. With our flexible points engine and segmentation tools, you can set customized earning rules and loyalty incentives that drive high-value customer actions.

  • Set earning rules based on factors such as purchase behaviors, engagement milestones, referral activity, or specific product categories.
  • Leverage dynamic audience segmentation to identify key customer groups and create hyper-targeted offers, from VIP rewards to first-time shopper bonuses.
  • Deploy limited-time promotions or tier-based incentives that encourage higher spend and deeper brand engagement.
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Content Management System

Build & Manage Loyalty Program Experiences with Ease


Create engaging customer experiences that don't require technical expertise. BLOYL™’s intuitive Content Management System (CMS) allows marketers to quickly design, edit, and launch dynamic content that enhances customer interactions.

  • Use pre-built templates to create loyalty landing pages, promotions, surveys, and quizzes—no coding required.
  • Deploy personalized banners, member notifications, and interactive forms to boost engagement and participation.
  • Ensure brand consistency with built-in style and content governance tools that simplify approvals and compliance.
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Promotions Hub

Keep Customers Engaged with Interactive Promotions & Games

 

BLOYL™’s Promotions Hub is more than a toolkit—it’s your engine for driving customer action and accelerating conversion. Launch interactive experiences like games, challenges, scratch-offs, instant wins, auctions, and more that motivate customers and make every touchpoint more compelling. From personalized discounts to limited-time sweepstakes, you can deliver high-impact campaigns that increase activations and drive higher transaction frequency.

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Analytics & Reporting Hub

Access Real-Time Insights That Drive Smarter Decisions


Most loyalty programs fail to leverage the vast amount of customer data they collect. With BLOYL™, you gain instant access to real-time dashboards and deep-dive reporting tools that transform raw data into actionable business intelligence. Track customer lifetime value, churn risk, and reward effectiveness with visual dashboards that help you make faster, smarter marketing and merchandising decisions.

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Brand KPIs

Track loyalty program specific data points like customer acquisition & retention rates, acquisition quality, revenue lift, earnings, liability, and more. 

Engagement KPIs

Identify key customer engagement trends such as enrollment numbers, top products or partners, tier movement, and member data such as status, location, and demographics.

Points Economy KPIs

Understand your loyalty program's points economy and performance by tracking Earn (transactions, YTD points, earn rate, etc.) Burn (redemptions and burn rate), and Points Liability. 

 

Rewards Catalog

Build A Tailored Catalog with Rewards Your Customers Want


Our global rewards catalog is built to increase engagement and drive higher redemption rates. With over 100,000+ reward options, including digital experiences, gift cards, exclusive VIP perks, and even charitable donations, you can create a tailored rewards strategy that maximizes perceived value while controlling costs.

Explore Rewards

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Integrations

Easily Integrate Loyalty With Your Existing Tech Stack


BLOYL™’s flexible API architecture ensures frictionless integration with your CRM, POS, eCommerce, ERP, and marketing automation tools.

Unlike rigid legacy platforms, BLOYL™ enables plug-and-play compatibility with platforms like Salesforce, SAP, Shopify, and more, reducing IT lift and accelerating implementation timelines faster than traditional solutions. 

Learn More About Our Integrations →

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Secure Data Management

Stay Secure with Enterprise-Grade Security and Fraud Protection


Our customer loyalty platforms are built with multi-layer fraud detection, transaction monitoring, and real-time alerts to keep your program safe and secure. We are SOC2 and PCI-DSS compliant, with built-in features like IP tracking, transaction velocity checks, and identity verification to ensure only legitimate customers earn and redeem rewards. 

  • PCI Compliant Guidelines + Ability 
  • Fraud Monitoring & Detection
  • IP Detection
  • Two-Factor Authentication
  • Backgrounds Checks
  • Address Verification
  • Data Encryption
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Communications Hub

Keep Customers Connected with Personalized Outreach  


Effective loyalty marketing requires timely, relevant, and multi-channel communication. BLOYL™’s built-in Communications Hub ensures your loyalty program members stay engaged with the right messages at the right moments.

  • Automate real-time, behavior-triggered messaging based on milestones like first purchase, reward redemption, or program anniversary.
  • Connect with members via email, SMS, push notifications, and in-app messaging, all from one platform.
  • Use customizable message templates to streamline outreach for transactional updates, promotional offers, and loyalty status alerts.
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Success Stories

What our clients say about working with us

 
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"The Brandmovers team helped us create an industry-first loyalty program for our rail system to engage our most valuable customers. This partnership opportunity has enabled us to reward measurable behaviors that increase the value Metrolink provides to its riders."

Mary Reimer, Director, Customer Experience at Metrolink

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“We came to Brandmovers with a unique sense of urgency because our previous loyalty vendor was suddenly ending their business. Thankfully, we were able to relaunch the Approach program on the Brandmovers platform quickly and efficiently with limited disruption to our customers, program administrators, and overall business. Not only were we able to seamlessly bring over the best parts of our ongoing Approach program (such as our complex point-earning logic, custom rewards, SSO, system integrations, etc.) but we were also able to upgrade the program's overall experience."

Colleen Clifford, Marketing Manager, Aquatrols

Turn First-Time Buyers Into Lifelong Fans

Discover how our full-service suite of loyalty solutions and digital promotions helps brands like yours transform everyday transactions into repeat business and brand loyalty. 

Join the ranks of industry leaders who trust Brandmovers to drive customer engagement and boost revenue

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Launch a Loyalty Program That Fuels Your Business Success


BLOYL™ is more than just a platform - it’s a full-service loyalty solution backed by expert strategy and supported through ongoing innovation. 

Dedicated Strategic Partner

Unlike generic loyalty solutions, we tailor every aspect of your loyalty program to align with your business goals, competitive landscape, and customer expectations.


End-to-End Account Management

From loyalty program design to ongoing optimization, our dedicated account teams provide hands-on support, ensuring your loyalty strategy delivers measurable impact.


Financial Modeling & Performance Monitoring

Our team ensures your loyalty program remains profitable and effective by proactively tracking key success metrics such as customer retention, incremental revenue lift, and redemption efficiency.


Growth-Focused Loyalty Marketing Tools

BLOYL™ provides ready-to-use marketing assets, including banners, email templates, and promotional kits, to simplify customer acquisition and ongoing engagement.


Security & Fraud Monitoring

Built-in security measures protect loyalty program data and customer data, and allow you to set system flags, limits, and checks to minimize fraud and program abuse. 


Gamification & Interactive Engagement

Boost program participation and drive valuable behaviors with interactive modules like challenges, scratch-offs, instant wins, gameboards, surveys & polls, auctions, and more. 

Frequently Asked Questions

Learn more about how our customer loyalty programs can elevate your business and cultivate a dedicated customer community with strategies that enhance customer engagement and retention.

  • BLOYL™ is a best-in-class loyalty platform that provides every tool and feature you need to acquire, engage, and retain your best customers in one unified solution. With a customizable rules engine, global rewards catalog, robust analytics, easy integration with your existing systems, and many more features, our platform will deliver value and provide a seamless loyalty program experience for both you and your customers.

  • A robust customer loyalty program is much more than a simple rewards system — it is a strategic tool that fosters customer retention, boosts consumer spending, elevates customer satisfaction, and unveils rich insights into purchasing behaviors. Ultimately, your business can leverage these benefits to nurture long-term relationships and secure a competitive edge in the market.

  • A loyalty program can help your company stand out from competitors, build lasting customer relationships, and create a community around your brand.

  • BLOYL™ allows for the creation of a wide range of loyalty programs, including points-based, tiered, punch cards, subscription-based, and more. Our platform's modular backend build and flexible design make it easy to adapt to meet your specific business needs and customer base. We understand that every business has unique goals and will work alongside your team to provide a tailored loyalty solution that propels your brand forward.

  • BLOYL™ is designed to be versatile and can be used by businesses in a wide range of industries, including retail, manufacturing, hospitality, financial services, healthcare, travel, and more.  Both our B2C and B2B clients utilize BLOYL™ to grow customer relationships and increase revenue through loyalty.

  • Absolutely. Our products are designed to work seamlessly with your existing digital ecosystem. Our loyalty software integrates with a diverse suite of tools and platforms, such as CRMs, ERPs, email service providers, BI tools, and analytics software. Through our open RESTful JSON APIs, your loyalty program becomes a natural extension of your software stack, helping streamline your business operations and elevate your workflow efficiency.

    Learn More About Our Integrations →

  • Our built-in rewards software contains hundreds of thousands of physical, digital, and experiential reward options. From discounts and free products to early access and even bespoke experiences, BLOYL™ lets you provide rewards that delight customers and drive repeat engagement. Build a compelling rewards program that sets your brand apart and reinforces customer loyalty.

    Learn More About Our Rewards Platform →

  • Yes, absolutely. BLOYL™'s innovative and dynamic rules engine lets you set custom earning rules to reward transactional and non-transactional actions. You can target and incentivize any type of customer interaction, whether they're bringing new business through referrals, engaging with your brand on social media, completing their member profiles, and more. 

    Learn More About Our Loyalty Program Engagement Modules →

 

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See our loyalty platform in action


Reach out to us today to learn more about how you can utilize BLOYL™ to drive customer loyalty and engagement.

Request A Demo