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Loyalty Guides

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Seven Strategies For Promoting Your Loyalty Program 

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Featured Case Study
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SoCal Explorer Loyalty Program

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Featured Resource

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Understanding The Value and ROI Of Customer Loyalty Programs
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BLOYL™

Brandmovers Enterprise Loyalty and Engagement Platform


Reward your customers, deliver more engaging experiences, and build more profitable and long-lasting customer relationships with the BLOYL™ platform. 

GET STARTED TODAY

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One Platform.

Multiple Solutions.

Powerful Results. 


BLOYL™ empowers brands to design and deliver highly-rewarding, personalized customer experiences with ease and at scale.

BLOYL's platform technology is built from interconnected solutions that work seamlessly together to help marketers attract, engage, and nurture customers with every interaction. 

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Deliver dynamic customer experiences that power your brand growth, all with the

BLOYL™ Enterprise Platform

 

Rewards Catalog

Utilize the right rewards to drive your goals


The right rewards and perks are how you can stand out from competitors and ensure customers feel appreciated for engaging with your brand. Brandmovers' proprietary catalog offers over 50,000+ items to choose from, and allows you to customize options such as branded merchandise, donations, and more. 

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Content Management System

Create the experiences that will keep your customers coming back


Our platform’s robust backend content management system makes it easy to create, edit, and deploy static pages, banners, etc. using pre-built templates. Publish branded forms, surveys, quizzes, and promotions, while easily controlling the fields and requirements for each. 

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Promotions Hub

Build engaging promotions that help maximize customer value


Our modular Promotions Toolbox equips you with a variety of consumer promotions that make it easy to activate and engage different customer audiences. Segmentation tools lets you apply both transactional and behavioral data to create more targeted promotions tied to specific products, user groups, retailers, and more, boosting their impact and performance among your customers. 

Our connected solutions let you monitor and manage multiple promotions at once, tap into the CMS to push out promotional banners and notifications, and use the Communications Hub to drive awareness. 

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Analytics & Reporting Hub

Capture and unlock data insights at the forefront of your decision-making 


Loyalty programs collect vast amounts of zero- and first-party data, yet typically brands fail to tap into a significant percentage of captured data.

BLOYL's dynamic reporting and analytics dashboards give you more in-depth, actionable insights into customer purchase patterns, shopping trends, user behaviors and preferences, and more.  Easy-to-digest data visualizations enable you to quickly apply new learnings towards optimize your sales and marketing strategies.

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Client KPIs


Track client-program specific data points like acquisition & retention rates,  acquisition quality, revenue lift, earnings, liability, and more. 

Engagement KPIs


Identify key engagement trends such as enrollment numbers over time, top products and partners YTD, Tier movement & mobility, engagement trends by member status, location, and demographic, etc. 

Points Economy


View summaries of your program points economy and performance by tracking: Earn (transactions, YTD points, earn rate, etc.) Burn (redemptions & burn rate), and Points Liability. 

 

 

Rules Engine & Dynamic Query Builder

Infuse 1:1 personalization into every touchpoint of the customer journey


Brandmovers' flexible points engine gives you full control over your loyalty program's points earning and accruals logic, so you can encourage and reward the consumer actions and behaviors that build deeper loyalty.

The dynamic groups query builder lets you create member groups to run highly-personalized and  segmented offers, communications, and promotions, giving participants a more deeply personalized loyalty experience.

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One-Stop Platform For Loyalty And Promotions


With BLOYL™ marketers are able to deploy templated sweepstakes, instant wins, contests, and offers to both loyalty program members and non-members. With this combined approach marketers can deliver highly-targeted engagement campaigns based on consumer attributes and historical activity, and can also be combined with coupons, offers, and rebate opportunities to drive true brand loyalty. 
 
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Sweepstakes & Instant Wins

Used as both standalone promotions and as burn mechanic for loyalty members, instant wins and sweepstakes help drive program enrollment and engagement. 

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Surprise & Delight

Surprise & delights help support ongoing engagement for your best and most valuable participants. Reward them with special offers, opportunities, or perks for being highly engaged. 

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UGC Campaigns

Boost social engagement and reach, and reward users for submitting content. Brands are able to repurpose content for future marketing initiatives. 

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Hashtag Aggregation

Hashtag aggregation campaigns utilize social channels to encourage consumer action, such as new product trials, CRM acquisition, or program enrollment. 

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Incentivized Engagements

Ongoing incentivized engagements within the loyalty space provide personalized experiences and reward members with new perks, such as redeeming points for sweeps entries and more.  

Learn more about how we help brands design and execute consumer promotions and incentivized engagements. 

EXPLORE PROMOTIONS

 

Integrations

BLOYL™ integrates with the tech and tools you love 


Our loyalty solutions seamlessly integrate with the platforms and systems in your tech stack to enable triggered point earnings, automated communications, streamlined user experience, and more relevant analytics and learnings to give you a more complete single customer view.

BLOYL's API architecture allows for secure integration with any CRM, ERP, App, and internal system to expand your capabilities and take advantage of actionable loyalty data. 

 

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Communications Hub

Deliver loyalty-driving communications at every stage of the relationship cycle 


A built-in Communications Hub makes it simple to develop and distribute relevant member communications across multiple channels, including email, SMS, push notifications, app, and more. Triggered communications let you build out timely automations that deliver valuable messaging throughout the entire customer relationship cycle, from Acquisition, to Engagement, To Retention, and finally Reactivation.  

Using our platform's comprehensive program-communications blueprint you can stay connected to customers via messaging such as member welcome emails & progress updates, program news, triggered transactional emails, and more. 

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Build, optimize, and scale an enterprise loyalty program that delivers real results


BLOYL™ is designed to provide you with right technology, services, and expertise you need to build a strong loyalty & incentive experience that grows your business.  

Dedicated Partner

We go beyond one-size-fits-all programs by identifying and designing custom solutions that fit your needs and solve your biggest business challenges. 


Account Management

Our experienced project & account management teams proactively work with you every step of the way to implement and launch successful programs.


Strategy & ROI

We ensure your program is financially sustainable and healthy by tactically monitoring and tracking program performance, and providing ongoing strategic support and planning services. 


Marketing Services

Promote your program and enroll customers using  customizable marketing kits with templates for website banners, emails, program info sheets, and more.


Security & Fraud Monitoring

Built-in security measures protects your data and allows you to set system flags, limits, and checks in place to minimize fraud and program abuse. 


Member Engagement

Drive desirable customer activity and behaviors with engagement & gamification modules such as scratch-offs, surveys, polls, contests, gameboards, instant wins, auctions, bingo, and more. 

Ready to get started? 

Reach out to us today to learn more about the loyalty and engagement solutions we can build for you. 

Request a demo