BLOYL Customer loyalty Platform
Enterprise customer loyalty platform for engagement, promotions, and rewards
B2B Distributor Loyalty Program
Industrial Distributor Increased Sales by 25% With a B2B Loyalty Program
See how an industrial manufacturer and distributor successfully leveraged a B2B loyalty program to drive customer loyalty and sales growth.
PROJECT GOALS
Find a way to target and incentivize hundreds of smaller customer accounts to drive more consistent purchasing behavior and increase customer retention.
CLIENT
Leading Canadian Regional Distributor
PROVIDED SOLUTIONS
BENGAGED™ B2B Loyalty Platform
About
A leading regional distributor in Canada that provides essential solutions for manufacturing customers already had a strong presence in the market. However, they were struggling with a common challenge: how to turn sporadic, low-touch buyers into engaged, repeat customers.
With limited sales resources, their team primarily focused on high-value accounts, leaving hundreds of smaller customers with minimal direct engagement. To drive more consistent purchasing behavior and increase customer retention, the company sought a scalable, effective way to incentivize these smaller customer accounts.
Challenges Faced
The client’s inside sales team had limited bandwidth to nurture every account, and as a result, many smaller customers placed occasional orders but were not growing their business with the company. Without a proactive engagement strategy, these accounts could easily shift their purchases to competitors who provide more incentives and touchpoints.
The client needed a solution that would:
- Encourage small-to-midsize customers to increase their purchase frequency.
- Reward and strengthen relationships with these lower-touch customers.
- Differentiate their company from competitors in the market.
Opportunity
Turning Occasional Buyers into Loyal Customers with a Smart Incentives Program
To address this challenge, the client partnered with Brandmovers to launch a points-based loyalty program powered by the BENGAGED platform. The program was strategically designed to incentivize purchase growth by rewarding customers with points for every dollar spent. The more they purchased, the greater the opportunity to earn rewards, creating a clear value proposition for customers to consolidate their orders with the distributor.
Overview
Key Program Features
Rather than a transaction-only program, the Culture Club loyalty program was designed to focus on community and brand advocacy. The program rewards customers for their purchases and activity-based engagement, such as consuming content, taking quizzes or surveys, and more.
Configurable Points Engine & Data Segmentation
Leveraging BENGAGED’s configurable points engine and advanced data segmentation tools, the client gained greater control over how points were awarded.
The new platform allowed them to:
- Set up custom points-earning rules based on different customer segments and purchasing behaviors.
- Offer bonus multipliers for specific customer groups, product categories, or brands that were strategically important to their business.
- Use data insights to refine the program over time, ensuring incentives are aligned with business objectives.
Targeted Promotions for Key Brands
As the program evolved, the client added another level of reward opportunities for their customers by running custom bonus point promotions on specific product brands that were important to their company. These promotions allowed customers to earn 2x or 3x the amount of points for purchasing products from these high-priority brands versus others.
These types of special points promotions for program members increased the likelihood of customers choosing those products over alternatives and helped the client increase sales across specific product categories.
RESULTS
After launching their new B2B rewards program on the BENGAGED™ platform, the client has seen a measurable increase in engagement and sales among their smaller customer base. Sales among enrolled customers grew by an average of 25%, while non-enrolled customers saw only a 5% average increase.
Not only did the client see growth from their targeted smaller accounts, but the loyalty program also drove additional customer acquisition, with new businesses signing up to join after launch and providing the client with even more new business opportunities.
By partnering with Brandmovers to implement a structured loyalty strategy and rewards program, the client transformed a previously disengaged customer segment into a growing and valuable part of their business.
25%
average sales increase among enrolled customers
2x
increase in customer acquisition after launch
Unlock More Revenue — Start Your B2B Loyalty Program Today
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