BLOYL Customer loyalty Platform
Enterprise customer loyalty platform for engagement, promotions, and rewards
Drive Valuable Game Play and User Engagement
Loyalty & Promotions Solutions for Lotteries
Today’s lottery players want more than just a scratch ticket. They want experiences that feel rewarding, exciting, and personalized. Brandmovers helps lotteries evolve from transactional to transformational by giving them the tools to launch digital promotions, build player loyalty, and increase engagement across the entire player lifecycle.
Lottery Loyalty Programs
Build Player Loyalty Beyond the Ticket
Launch a branded loyalty program that keeps players engaged between plays.
With our configurable loyalty platform, you can reward players not just for purchases, but for the actions that deepen their long-term connection to your lottery. From entering second-chance promotions to sharing on social media, completing polls, or exploring responsible gaming content, every touchpoint becomes a chance to earn rewards and build retention.
- Legally compliant sweepstakes, contests, and instant win games
- Interactive and community-driven content to boost engagement
- Social media activations with built-in compliance safeguards
Your Loyalty Partner
Why Lotteries Choose Brandmovers
We meet the highest security and compliance standards, so you can build loyalty with confidence.
- Proven experience building digital promotions & loyalty programs for state lotteries
- Deep understanding of regulated industries and lottery tech integrations
- Modular platform that adapts to your rules, regions, and reporting needs
- End-to-end support from strategy to launch and optimization
- Future-ready infrastructure with omnichannel capabilities
Sweepstakes, Cross-Promotions, & More
Increase Game Play with Targeted Digital Promotions
Our self-service Promotions Builder empowers your marketing and digital teams to launch engaging, rules-based promotions with ease. Whether it’s a holiday-themed bonus promotion, second-chance draw, or retailer-exclusive offer, you can customize promotions by player segment, tier, channel, or product.
- Second-chance draws and exclusive sweepstakes
- Tiered earning rules and prize multipliers
- Instant-win promotions
- Mobile app and digital-first campaigns
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Data Analytics
Capture More Player Data Across Retail & Digital Channels
Our best-in-class loyalty program technology supports full transactional data capture from most major sources: clerk-operated terminals, POS systems, self-service machines, online play, and more. By tying all player activity to a single member ID, you get a 360° view of your players’ behavior and preferences. Get actionable insights like:
- Most-engaged retail locations
- Product preferences by demographic
- Digital vs. retail play behavior
- Promotion participation rates
- CLV by channel or cohort
High-Impact, Low-Cost Incentives & rewards
Deliver Personalized Rewards That Players Love
From branded merchandise and experiential prizes to charitable donations and sweepstakes entries, we help you build a reward structure that aligns with your goals and your budget. You choose how players earn, redeem, and interact with rewards, while we power the backend fulfillment. Popular reward options include:
- Points-for-play game redemptions
- Local experiences & VIP access
- Digital gift cards and e-prizes
- Charitable donation redemptions
- Entry into premium drawings
