Tiered Programs


With a tiered loyalty program, brands can identify their most valuable customers and grow customer retention by offering increasingly better perks in exchange for purchases and engagement actions.

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Tiering Solutions

Utilize A Tier-Based Strategy

Structure and Sophistication

Tiers improve the quality of your program by providing natural segmentation of customers and benefits based on clearly defined rules.

Work Towards Goals

Give program members positive motivations to continue purchasing from your brand and engaging with the program.

Increase In Value

Program benefits and privileges for customers only increase the longer they’re active – never decreases or plateaus.

Free Guide

Discover the pros and cons of different types of loyalty programs with our Loyalty Program Cheatsheet

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How Tiered Programs Benefit Brands

  • Invest In Long-Term – Tiered programs establish a foundation for building long-term customer-brand relationships. Customers see the advantages of committing to your brand and continue to return again and again.
  • Create & Customize – Make your program creative and specialized by designing program tiers to fit your unique brand and audience through:
      • Name & Color Schemes
      • Tier-Specific Benefits & Perks
      • Achievement Awards & Recognitions
  • Stay In Contact – Tiers create natural opportunities to connect with your customers beyond the transactional. You can send personalized member communications including:
      • Program News or Updates
      • Level-Up Opportunities
      • Benefits Reminders & Usage Summaries
      • Exclusive Offers & Bonuses
  • Backed By Science – Behavioral science research has shown that a tiered program structure helps build long-lasting customer loyalty on an emotional level. Achieving a special status or rank makes members feel recognized by the brand while achieving incremental benefits creates anticipation and gratification.

Make The Customer Experience Data-Driven

Take advantage of program data that tiered solutions offer. You can create dynamic segmentation for any member data collected, such as date-of-birth, registration date, locations, number of redemptions, historical points-to-date, and more. Segmentation makes it easy to identify and strategically target any type of customer, from first-time buyers to your longest and most highest-spending customers. 

By recognizing the actions of your most valuable members you can create a more personalized and enjoyable customer experience across your entire brand.

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Use Alongside Our Other Loyalty Solutions

Customer Loyalty And Incentive Tools That Power Success

Receipt Validation

Securely collect and validate online and offline transactions from multiple vendors and brands. 

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System Integrations

Connect and interact with any IT infrastructure and software system without requiring changes on either end. 

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Tiered Programs

Use tiers and statuses to drive customer engagement and develop targeted offers for specific customer groups. 

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Rewards Catalog

Customize the types of rewards, products, and perks to motivate your unique customer base. 

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Analytics & Reporting Dashboards

Dynamic analytics modules provide more valuable insights by letting you segment customer data by multiple points. 

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Communication Tools

Own and manage both automated and manual member communications for promotions, product launches, services, and program updates. 

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