1. Foundational Principles Of Design
We follow 8 guiding principles for successful loyalty program implementations, rooted in customer experience and best practices.
- Program Strategy & Design -
Whether you’re looking for a program health–check, the complete redesign of an existing program, or to start a new, full–scale program design and build, Brandmovers will help you design the program that drives results.
From the start, our loyalty strategists work with you to design a smarter, more intuitive loyalty program that delivers more value to your target audiences, gives you a competitive advantage against other organizations, and dramatically improves your business results.
We assess all the critical components that will feed into the upcoming program design phase, such as financial performance reviews and defining audience demographics and other persona attributes for segmentation purposes.
The PAVE Engagement Model™ is Brandmovers's proprietary diagnostic tool that helps brands create roadmaps for growing deeper levels of engagement and loyalty among the program audience by identifying and prioritizing the different behavioral drivers that motivate people to act. This survey-based insights tool creates a brand connection index that will help focus effort and deliver impactful business results."
The work doesn't end once your program launches. We help ensure your program has a strong foundation for acquiring, engaging, and retaining customers by creating an engagement plan that covers the entire customer relationship lifecycle.