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Unlock Your Brand's Potential 

Boost customer engagement and fuel revenue growth with strategic loyalty and promotions programs. 

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Legal Rules & Indemnification

Launch Promotions That Are Fun and Fully Compliant

Great promotions require airtight legal oversight. From official rules and winner documentation to bonding and registration, we make sure every part of your promotion meets regulatory standards. 

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Overview

Run Promotions With Confidence, Backed by Legal Expertise

Running a digital promotion should build your brand, not create risk. At Brandmovers, we ensure every sweepstakes, contest, and digital promotion we administer is backed by the right legal foundation. Our in-house promotions and legal team works hand-in-hand with you from day one to plan, launch, and execute promotions that check every legal compliance box without slowing you down

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Our Expertise

Our Legal Rules & Indemnification Services

Whether you're launching a large nationwide campaign or a fun giveaway on social media, Brandmovers makes it simple to stay compliant, protected, and on brand.
Official Rules & Terms Creation

We draft the complete Official Rules and legal disclaimers you need, customized for your promotion type, channels, and audience.

  • Eligibility criteria, entry periods, prize descriptions, and more
  • Fully compliant with FTC, CAN-SPAM, and platform-specific rules
  • Includes indemnification for covered legal issues
Bonding & registration

Certain U.S. states like NY, FL, and RI require bonding and official registration for higher-value prize promotions. We handle the process for you, start to finish.

  • State-by-state bonding and registration filing
  • Surety bond management
Alternate Means of Entry (AMOE)

When your promotion involves a purchase or consideration element to particpate, you need a free entry method. We make it easy and compliant.

  • AMOE management (physical and digital entry)
  • Entry collection and randomization
  • Documentation for audits or winner challenges
International Promotion Legal Support

Going global? Our experienced team can adapt a domestic promotion for another country or build one from the ground up, ensuring it aligns with each country’s requirements.

  • Country-by-country compliance planning
  • Translation and localization of rules
  • Global administration & fulfillment 
Why Brands Trust Us

Legal Support Built For Promotions

Most in-house legal teams understand compliance. Not everyone understands promotional law, state regulations, and consumer incentives the way we do.

With Brandmovers, you're backed by: 

  • In-house professionals with deep promotions experience
  • Decades of risk mitigation for high-visibility campaigns
  • Indemnification that protects you from covered legal liability
  • A collaborative, non-adversarial approach to working with your internal teams
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Legal Guide

Play by the Rules: Top Legal Guidelines For Sweepstakes, Contests, & More

What's the difference between lotteries and sweepstakes? How do you bond & register a photo contest? Find out all this and more in our complete legal guide for promotions.
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Launch Legally Sound Promotions With A Trusted Partner

Don’t let a compliance error derail your campaign. Get legal support, peace of mind, and indemnification built specifically for promotions.