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Sweepstakes Promotion

S.PELLEGRINO Wedding Sweepstakes

S. PELLEGRINO kicked off the wedding season with a sweepstakes to celebrate with its customers and inspire them to use S.Pellegrino water. 

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PROJECT GOALS
Increase brand engagement during wedding season and promote using S.Pellegrino water in customer weddings 
CLIENT
S.PELLEGRINO 
PROVIDED SOLUTIONS
Sweepstakes
Wedding Sweepstakes

Sweepstakes Overview

S.Pellegrino wanted to celebrate the start of the spring wedding season with their customers and inspire customers to incorporate S.Pellegrino water in their weddings. To do so, Brandmovers created a sweepstakes site that kicked off the wedding season in March and continued through the summer. 

To drive awareness and site traffic during the sweepstakes, opt-in consumers received targeted emails containing custom wedding tips & tricks from S.Pellegrino and exclusive interviews with expert wedding planners and influencers.

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How It Works

Participants visited the sweepstakes microsite and submitted the entry form for their chance to win. Participants could enter once during each entry period, with a maximum of three entries for the whole sweepstakes. Nine first-prize winners received a personalized, engraved S.Pellegrino bottle, and one grand prize winner received a prize package containing: 1 engraved  S.Pellegrino bottle, 4 elegant S.Pellegrino glasses, 1 sophisticated S.Pellegrino bottle chiller, and a year's supply of  S.Pellegrino water. 

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