Loyalty Program Rules Engine
Take full control of how customers earn, engage, and come back for more. With our flexible and customizable Points & Rules Engine, you can design earning structures and points logic that fit your business, not the other way around.
Build Smarter Incentives. Power High-Value Customer Behaviors.
Whether you're targeting repeat purchases, product trials, referrals, or deeper engagement, our modular Rules Engine gives you the flexibility and speed to launch customized earning rules and loyalty incentives at scale.
You can build template-based campaigns that can be deployed quickly and offered to dynamic user groups using:
- Configurable Start/End dates
- Ability to select which brands, products, or categories are in the promotions
- Options for using Point Multiplier, Static, or Direct Payouts logic
- Deployment of templated notification pop-ups and promotional banners on your program site
- Accurate data reporting with integrations tie-in to your designated Product/SKU Database

One Rules Engine. Infinite Ways to Earn & Reward.
Give your team the ability to define, manage, and optimize how loyalty points are earned across every customer segment, product category, or behavioral milestone. Our Rules Engine integrates seamlessly with your broader loyalty strategy, making it easy to run always-on programs alongside limited-time promotions without operational headaches. You can set earning rules based on:
Segment. Personalize. Optimize
No more generic incentives. Only meaningful value that drives real loyalty. Use advanced segmentation to tailor rules for different audiences and optimize for maximum impact. You can tie offers directly to revenue-driving actions, and fine-tune earning rules across customer buying stages or behavioral segments.
- Reward VIP customers with exclusive earning multipliers
- Create welcome bonuses for first-time buyers
- Re-engage lapsed customers with targeted incentives
- Offer early access or accelerated earn rates to loyalty tiers
