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LOYALTY RESOURCES

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From Strategy to Success: Marketing B2B Loyalty and Incentive Programs

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CASE STUDY

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Creating A Customer Engagement Strategy
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Edutainment Promotions

 

 

Make learning fun with Edutainment promotions


Edutainment is how we take learning and make it fun with motivational prizing and entertaining experiences. Research shows that higher customer motivation results in higher participation rates, which contributes to even higher retention numbers 

 

Edutainment promotions can be interactive experiences such as playing a quiz game, learning as you go, and then getting an entry or prize when you've completed the game

Edutainment promotions can feature multiple types of media or formats including gamification, short videos or movies, storytelling, narration, podcasts, and more.

Utilizing edutainment gives you more room to feature the creative aspects of your brand’s personality, which can resonate well with customers and ultimately form stronger relationships. 

 

Make learning fun with Edutainment promotions


Edutainment is how we take learning and make it fun with motivational prizing and entertaining experiences. Research shows that higher customer motivation results in higher participation rates, which contributes to even higher retention numbers.


These promotions can take the form of interactive experiences such as playing a quiz game, learning as you go, and then getting an entry or prize when you've completed the game.

Edutainment promotions can feature multiple forms of media or formats including gamification, short videos or movies, storytelling, narration, podcasts, and more.

Utilizing edutainment gives you more room to feature creative aspects of your brand’s personality, which can resonate well with customers and ultimately form stronger relationships. 

See our case studies

 

Feeling Gerber Good


Wanting to increase their positioning as a holistic mom/baby wellness brand, Gerber partnered with Brandmovers to develop a digital content promotion designed to provide mothers with informative content around nutrition, health, and wellness while also allowing them chances to win daily instant prizes. 

 

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Explore more of our use cases and recent Brandmovers projects. 

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