Feeling Gerber Good

Feeling Gerber Good Sweepstakes

Wanting to increase its positioning as a holistic mom/baby wellness brand, Gerber partnered with Brandmovers to develop a digital content promotion designed to provide mothers with informative content around nutrition, health, and wellness while also allowing them chances to win weekly prizes. 

Each day for the 40-day duration of the promotion, Gerber released a new video focusing on key elements of mom/baby wellness - diet, exercise, play, etc. Visitors to the site could view each day’s video, and when the video was finished playing, could register or log in to MyGerber for an entry into the sweepstakes. 

Results

Over 15k entrants submitted 62k+ entries during the month-long promotion. 1/3 of the entrants created new MyGerber accounts during the promotion period, and over 70% of entrants opted-in to receive future communications from Gerber on Gerber products and formula.