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Seven Strategies For Promoting Your Loyalty Program 

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SoCal Explorer Loyalty Program

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Understanding The Value and ROI Of Customer Loyalty Programs
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- Case Study -

Manchester United In History

Audience Activation & Acquisition Promotion with Personalized Download



Manchester United


Manchester United wanted to connect with their fans from all corners of the world with a unique, personalized experience by providing a snapshot of Manchester United history within their lifetime. Cleverly repurposing existing statistics and historical content, each registration generated a branded infographic displaying goals, games, and trophy lifts. The personalized infographics were available to share via email and social media channels to facilitate engagement and spread awareness.

Available in 9 different languages, there were registrations from 220 countries across the globe, more than 15% sharing across the variety of global and local social networks from fans, current players, and club legends. It reached over 1M fans, generating a potential 240MM+ Twitter impressions, and won several industry awards including an OMMA, a Day, and two W3s.


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