Nestlé 150th Anniversary Sweepstakes

#NestleFamilySweepstakes

In support of the 150th anniversary of the Nestlé brand, Brandmovers developed a 9-month long promotion program designed to connect the Nestlé family of brands with the families of Nestlé consumers, all while driving social engagement and product purchase.

To drive social awareness and lightweight loyalty engagement, there was a daily hashtag-based promotion, where consumers posted photos of their families enjoying Nestlé products for a chance to win assorted daily prizes. As an additional element there was a weekly grand prize receipt upload-based sweepstakes for a $15,000 family reunion. Consumers submitted receipts for qualifying Nestlé product purchases to gain entries to the weekly prizing.