- Case Study -
Nestlé Toll House 'Cookie of the Year'
Instant Win + Code-on-Pack
Win Free Cookies For A Year
Nestlé Toll House partnered with Brandmovers to develop an instant win promotion to drive trial, purchase, and awareness of Butterfinger Baking Bits, the official Nestlé Toll House Cookie of the Year. Purchasing customers were instructed via POS and package messaging to visit the custom Nestlé Toll House promotion micro-site to redeem their codes. On the site they submitted their unique codes and were immediately notified on-screen if they were an instant winner!
The microsite also enabled visitors to create accounts for future visits, encouraging them to purchase multiple packs for additional chances to win.