Large Nutritional CPG Brand Influencer Loyalty Program

About

A major nutritional CPG brand with an existing brand influencer experience wanted to take the next step and evolve their influencer program to a full-fledged loyalty program that aligned with their brand, rewards members, and continues to grow customer-brand relationships. 

The Challenge

Wanting to avoid the typical loyalty program design of  just "points for purchase", the client turned to Brandmovers to create a more unique and customized loyalty program that reflects their brand values and fits with their customer lifestyles. In response, Brandmovers built an activity-based loyalty program where influencers earn points and rewards for engaging with the brand and brand products across social media, as well as purchases.

The Solution

Brandmovers created a promotional hub that allows the brand to create and monitor the completion of challenges, gamifies user experience via leaderboards, ties in and tracks marketing activations, automates the rewards experience, and provides the brand with custom dashboards to monitor and further understand customer behavior.

Once verified by the brand, influencers in the program are notified about new available activities, missions, or challenges they can to complete in order to earn points. Activity types include social shares, birthdays, registrations, refer-a-friend, successful purchases made through affiliate links, etc. Members can also earn points for buying brand products via a Shopify integration within the platform. Members can then redeem their points during special redemption periods for brand products or other rewards from the Brandmovers rewards catalog.