Penguin Random House Reader Rewards

Reader Rewards - Receipt Validation Program

After purchasing a physical book, Ebook, or Audiobook, program members visit the Reader Rewards site to upload their ISBN and receipt. The receipt image is routed through the Brandmovers receipt processing platform, and the ISBN matches to PRH’s database (300,000+ ISBNs) to ensure the purchase was valid. Points are then awarded based on the purchase.

Participants earn a free book for every 12 books purchased and receive personalized communications, book recommendations, and promotional offers based on their past purchase history.

Data Focus

The program enables Penguin Random House to acquire first-party data and the ability to warehouse this data in an actionable environment. Brandmovers delivers this data in a queryable format which Penguin Random House can then use to run segmented promotions and communications.