Mid-Market companies use risk management to offset promotion costs
As mid-market companies look for ways to build their brands and win customers, many are using promotional risk management to help offset the costs and risks of their contest and promotion marketing strategies.
MTS India appoints Brandmovers India as its social media agency
Brandmovers has bagged the social media account of MTS India. The appointment comes on the back of a multi-stage pitch process that took place in Delhi and saw participation from digital full-service agencies such as Hungama Digital, MRM Worldwide and specialist social agencies.