Skip to content
Close
RFI/RFP
Request Demo
RFI/RFP
Request Demo
PLATFORMS
BLOYL Customer loyalty Platform
Enterprise customer loyalty platform for engagement, promotions, and rewards 
BENGAGED B2B Loyalty & Incentives Platform
Create B2B loyalty and channel incentive programs that increase retention and sales 
FEATURES
SERVICES
background-box-green-2

Boost Revenue and Market Share with a High-Impact Loyalty Program

Request A Demo
PROMOTIONS
SERVICES
FEATURED CONTENT
playbytherules - content thumbnails
The Complete Legal Guide For Running Sweepstakes, Contests, & More.
blue-image-box-min

Ready To See How It All Works? 

Request Demo
By Industry
BY USE CASE
Featured Case Study
gt-case-study-nav
GT's Living Food Culture Club Loyalty Program 
background-box-green-2

Unlock Your Brand's Potential 

Boost customer engagement and fuel revenue growth with strategic loyalty and promotions programs. 

Learn More
RESOURCES
Blog
Get the latest insights, trends, and thought leadership from our team  
Growth Center
Explore our knowledge hub of essential topics for loyalty, incentives, and more
Case Studies
See our clients' success stories
Ebooks & Guides
Deep dive into essential topics for loyalty,  promotions, incentives, and more. 
FEATURED CONTENT
marketing-echo-chamber-nav
Escape The Marketing Echo Chamber To Earn True Customer Loyalty 
bottom banner
B2C Lottery Loyalty Program

Idaho Lottery B2C Loyalty Program

Learn how Brandmovers partnered with Idaho Lottery to deliver a world-class experience for their players through digital engagements, entertainment, relevancy, and personalization while tying together their CRM, technology design, and data.

idaho-3
PROJECT GOALS
Modernize Idaho Lottery's existing reward program into a sophisticated, full-fledged loyalty program that provides members with special offers, promotions and instant wins, rewards, and more. 
CLIENT
Idaho Lottery
PROVIDED SOLUTIONS
BLOYL™ Enterprise Loyalty Platform, Second-Chance Sweepstakes Promotions, Gamification

About

Idaho Lottery's existing loyalty club had grown significantly since its original launch and needed significant functionality updates and improvements for both the front-end website experience and the platform backend. 

 

Challenges Faced

Brandmovers was tasked with:

  • Creating a world-class experience for customers by incorporating more engagement, entertainment, relevancy, and personalization into the loyalty program.
  • Increasing the connectivity between the Idaho Lottery's CRM platform, technology, and data warehouse.
  • Updating the loyalty management tools and the current website's user interface to make it more effective and the lottery more efficient.
  • Creating more cohesiveness between the Idaho Lottery's VIP customer club and the main lottery website.

Opportunity

To accomplish the client's goals, Brandmovers focused first on updating the client's loyalty program management tools and the user interface of their previous website to make it more effective and the Lottery more efficient.

With Brandmovers BLOYL™ Loyalty Platform, the client can now provide a first-rate experience for their players through features such as automatic points earnings and exclusive engagement opportunities. 

The upgraded platform backend makes it easy for platform Admins to manage program initiatives, create and launch second-chance promotions and sweepstakes, create triggered player communications, and more.

In addition, customized program analytics and data integrations between the loyalty platform and the client's other business intelligence tools enable them to more easily identify and understand the purchase behaviors of lottery players who buy at retail locations and utilize that data for specific campaigns.  
lottery (1)

RESULTS

The new loyalty program dramatically improved the functionality and user experience on both the front end and the back end. The platform's analytics capabilities gives Idaho Lottery direct access to even more customer data and purchasing insights than ever before, allowing them to create more targeted promotions and offers. Traffic to the site increased over 6X more than previous years.