Loyalty Program Strategy & Design | Program Design

Overview

Our Strategy & Design Process

1. Discovery & Insight Gathering
We start by analyzing first- and zero-party data, current customer behaviors, and brand goals. We conduct stakeholder workshops, review competitive programs, and align loyalty objectives with broader business strategies.
2. Customer Segmentation & Emotional Motivators
Using customer segmentation and emotional loyalty mapping, we identify the core drivers of engagement for each audience group and tailor your loyalty program's value propositions accordingly.
3. Value Exchange & Financial Modeling
We build your loyalty program to deliver value while protecting your margins. Our financial modeling tools evaluate reward structures, redemption scenarios, and liability impact to ensure your program's financial stability and profitability.
4. Program Architecture & Experience Design
From earning mechanics and tier structures to experiential rewards and engagement loops, we define the loyalty or incentive program rules, features, and UX flows to optimize every customer interaction across the customer journey.
5. Success Metrics & Performance Modeling
We establish ideal-state metrics and success KPIs tied to your customer lifecycle and business outcomes. Our predictive performance modeling provides forecasts for program ROI, member growth, and behavioral lift.
6. Iteration & Optimization Planning
Loyalty isn't static. We develop a roadmap for continuous testing, optimization, and refinement, ensuring your loyalty program can evolve with customer expectations and market conditions.

Proprietary Loyalty Design Methodology

Our eight foundational principles of loyalty are built into every strategic engagement.

Customer-Experience Driven

Every program is stress-tested for margin impact, budget flexibility, and liability control.

Financial Sustainability Focus

Every program is stress-tested for margin impact, budget flexibility, and liability control.

Custom-Built for Brands

No cookie-cutter templates. Your program is architected for your unique business, audience, and goals.

Design Model

The PAVE Engagement Model™

The PAVE Engagement Model™ is Brandmovers's proprietary diagnostic tool that helps brands create roadmaps for growing deeper levels of engagement and loyalty among the program audience by identifying and prioritizing the different behavioral drivers that motivate people to act. This survey-based insights tool creates a brand connection index that will help focus effort and deliver impactful business results

Passion

The brand's values and the individual's beliefs are aligned. The consumer trusts the brand implicitly and is a passionate brand advocate.

Authenticity

The individual genuinely buys brand products to complement their lifestyle and because they identify with the brand's meaning or purpose, forming brand affinity.

Value

The individual is happy with the current value and financial benefits they receive and is excited about the growth potential. They feel truly recognized and appreciated by the brand for their achievements.

Empowerment

The brand's products and offerings are relevant to the individual and readily available. The brand helps provide what the individual needs to be successful and they feel confident in their ability to achieve their goals with the brand.

Boost Revenue and Market Share with a High-Impact Loyalty Program

Ready To See How It All Works?

Unlock Your Brand's Potential

Loyalty Program Strategy & Design Services

Design a Program Built for Long-Term Growth and Loyalty

Our Strategy & Design Process

1. Discovery & Insight Gathering

2. Customer Segmentation & Emotional Motivators

3. Value Exchange & Financial Modeling

4. Program Architecture & Experience Design

5. Success Metrics & Performance Modeling

6. Iteration & Optimization Planning

What Sets Brandmovers Apart?

The PAVE Engagement Model™

Ready to Build a Loyalty Strategy That Performs?