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Sweepstakes Promotion

Nestlé Celebrated Its 150th Anniversary With A Multi-Layer Sweepstakes

Brandmovers developed a 9-month sweepstakes promotion featuring a multi-action modular dashboard that drove social engagement and product purchase for the entire Nestlé family of brands.

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PROMOTION GOALS
Celebrate Nestlé's 150th anniversary with an extensive sweepstakes across its entire brand portfolio
CLIENT

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PROVIDED SOLUTIONS
Sweepstakes, Multi-Action Dashboard
#NestleFamilySweepstakes

Nestlé Family Sweepstakes Promotion

In support of the 150th anniversary of the Nestlé brand, Brandmovers developed a nine-month-long promotional program designed to connect the Nestlé family of brands with the families of Nestlé consumers, all while driving social engagement and product sales.

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How It Works

Brandmovers built an extensive promotional website where visitors could learn about the promotion, register to enter, and engage with Nestlé content. To drive social awareness and lightweight loyalty engagement, there was a daily hashtag-based promotion, where consumers posted photos of their families enjoying Nestlé products to social media channels for a chance to win assorted daily prizes.

As an additional element, there was a weekly grand prize receipt upload-based sweepstakes for a $15,000 family reunion. Consumers submitted receipts for qualifying Nestlé product purchases to gain additional entries to the weekly prizing and the grand prize sweepstakes. 

The promotional site also featured an extensive multi-action dashboard on the backend where administrators could monitor and approve both receipt uploads and social media entries, curate photo submissions to the promotional site's photo gallery, and draw winners.

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Incentivize Customers and Amplify Reach With Engaging Sweepstakes

Whether you’re launching a new product, celebrating an event, or want to capture customer leads, we’ll help you design a strategic and creative sweepstakes that achieves your goals.