Large Nutritional CPG Brand Influencer Loyalty Program

 

Large nutritional CPG brand influencer loyalty program that rewards influencers for social media engagement. 

 

Asset 6@300x

Key Program Highlights

 

35,000+ transactions completed since Q4 2020

Over 16,600 activities completed since Q4 2020

62% member engagement rate among enrollees

About

A major nutritional CPG brand with an existing brand influencer experience wanted to take the next step and evolve their influencer program to a full-fledged loyalty program that aligned with their brand, rewards members, and continues to grow customer-brand relationships. 

 

The Challenge

Wanting to avoid the typical loyalty program design of  just "points for purchase", the client turned to Brandmovers to create a more unique and customized loyalty program that reflects their brand values and fits with their customer lifestyles. In response, Brandmovers built an activity-based loyalty program where influencers earn points and rewards for engaging with the brand and brand products across social media, as well as purchases.

 

The Solution

Brandmovers created a promotional hub that allows the brand to create and monitor the completion of challenges, gamifies user experience via leaderboards, ties in and tracks marketing activations, automates the rewards experience, and provides the brand with custom dashboards to monitor and further understand customer behavior.

Once verified by the brand, influencers in the program are notified about new available activities, missions, or challenges they can to complete in order to earn points. Activity types include social shares, birthdays, registrations, refer-a-friend, successful purchases made through affiliate links, etc. Members can also earn points for buying brand products via a Shopify integration within the platform. Members can then redeem their points during special redemption periods for brand products or other rewards from the Brandmovers rewards catalog.

 

Promotions Hub

The promotions tool enabled the brand to create social media challenges or missions through dedicated hashtags. Each user is required to associate their social media handles to their loyalty account, and their activity was collected via hashtag aggregator tool. The client used the hub to moderate completed challenges/missions and award points. 

Asset 11@300xTier-Based Rewards & Recognition

The promotions tool enabled the brand to create social media challenges or missions through dedicated hashtags. Each user is required to associate their social media handles to their loyalty account, and their activity was collected via hashtag aggregator tool. The client used the hub to moderate completed challenges/missions and award points. 

Shopify Integration

A custom Shopify integration allowed members to link their loyalty account to their Shopify purchases and earn points each time they purchased brand products.

Dynamic Activity Dashboards

Visual dashboards displayed progress to established goals, up-to-date achievements, completed challenges, status updates on in-progress missions and challenges statuses, earned badges and recognitions, notification alerts for new activities, and more.

 

Results

  • 62% enrollment rate
  • 25% member increase since February 2021.
  • 35% of members have redeemed since Q1.
  • 42% of members active since Q1.
  • 8 day average between logins.
  • 3 items redeemed on average per user 
  • 35,000+ transactions completed since Q4 2020 (missions completed, rewards ordered, bonus promos completed)
  • Over 16,600 missions completed since Q4 2020. 41,000 unique members were invited to participate via email in 16 unique missions.
  • 40% completion rate in first 6 months of program.

Discover how we help the world's top brands accelerate their customer loyalty. 

REQUEST A DEMO