Nutritional CPG Loyalty Program | Brandmovers

PROJECT GOALS

Evolve and modernize an existing rewards program to grow customer community and drive influencer engagement.

CLIENT

Large CPG Nutritional Brand

PROVIDED SOLUTIONS

BLOYL Enterprise Loyalty Platform, Receipt Validation, Gamification

Challenges Faced

Wanting to avoid the typical loyalty program design of just "points for purchase", the client turned to Brandmovers to create a more unique and customized loyalty program that reflects their brand values and fits with their customer lifestyles. In response, Brandmovers built an activity-based loyalty program where influencers earn points and rewards for engaging with the brand and brand products across social media, as well as purchases.

Overview

How It Works

Brandmovers created a promotional hub that allows the brand to:

Create and monitor the completion of member missions, challenges, and other activities
Gamifies the user experience via leaderboards
Captures and tracks marketing activations via integrations
Automates the rewards experience
Provides the brand with custom dashboards to capture and understand customer behavior

Once verified by the brand, influencers in the program were notified about new available activities, missions, or challenges they could complete to earn points. Activity types include social shares, birthdays, registrations, refer-a-friend, successful purchases made through affiliate links, and more.

Members also earned points for buying brand products via a Shopify integration within the loyalty platform. During special redemption periods throughout the year, members could redeem their earned points for brand products and other rewards from the Brandmovers rewards catalog.

Promotions Hub

The promotions tool enabled the brand to create social media challenges or missions through dedicated hashtags. Each user is required to associate their social media handles to their loyalty account, and their activity was collected via hashtag aggregator tool. The client used the hub to moderate completed challenges/missions and award points.

Dynamic Activity Dashboards

Visual dashboards displayed progress to established goals, up-to-date achievements, completed challenges, status updates on in-progress missions and challenges statuses, earned badges and recognitions, notification alerts for new activities, and more.

Shopify Integration

A custom Shopify integration allowed members to link their loyalty account to their Shopify purchases and earn points each time they purchased brand products.

Boost Revenue and Market Share with a High-Impact Loyalty Program

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Large Nutritional CPG Brand Launched A B2C Loyalty Program For Influencers

About

Challenges Faced

How It Works

RESULTS

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