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Seven Strategies For Promoting Your Loyalty Program 

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Asset 8
SoCal Explorer Loyalty Program

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Understanding The Value and ROI Of Customer Loyalty Programs
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- Case Study -

Progressive Banner Hunt

Advergame & Instant Win


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Progressive Banner Hunt Instant Win

Designed to incentivize customers to engage with digital ads, Brandmovers launched a Banner Hunt to surprise and rewards users who click through on certain digital advertisements with a monetary prize. Users who clicked on a digital ad containing a unique link were randomly selected to be an instant winner. 

Winners were sent to a Brandmovers-built microsite where they entered in their contact details for verification and prize fulfillment. To ensure only ad-click traffic was eligible for the instant win, Brandmovers implemented passthrough verification steps provided by the advertising sources.

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