- Case Study -
Progressive Banner Hunt
Advergame & Instant Win
Progressive Banner Hunt Instant Win
Designed to incentivize customers to engage with digital ads, Brandmovers launched a Banner Hunt to surprise and rewards users who click through on certain digital advertisements with a monetary prize. Users who clicked on a digital ad containing a unique link were randomly selected to be an instant winner.
Winners were sent to a Brandmovers-built microsite where they entered in their contact details for verification and prize fulfillment. To ensure only ad-click traffic was eligible for the instant win, Brandmovers implemented passthrough verification steps provided by the advertising sources.