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PLATFORMS
BLOYL Customer loyalty Platform
Enterprise customer loyalty platform for engagement, promotions, and rewards 
BENGAGED B2B Loyalty & Incentives Platform
Create B2B loyalty and channel incentive programs that increase retention and sales 
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Boost Revenue and Market Share with a High-Impact Loyalty Program

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GT's Living Food Culture Club Loyalty Program 
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Unlock Your Brand's Potential 

Boost customer engagement and fuel revenue growth with strategic loyalty and promotions programs. 

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Giveaway Promotion

Back-To-School Giveaway Promotion Drives Brand Engagement For Babybel

Babybel skyrocketed their back-to-school engagement by giving away 10,000 personalized lunchboxes in a creative fire drill promotion.

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PROMOTION GOALS
Celebrate the back-to-school season with families by giving away custom lunchboxes. 
CLIENT

Babybel
PROVIDED SOLUTIONS
Giveaway Promotion
Back-to-School Giveaway

Babybel Lunchbox Design Studio

Babybel wanted to connect and engage with moms and kids during the back-to-school period to make Mini Babybels a part of their daily lunch. To build lasting brand engagement, Brandmovers created a summertime fire drill promotion that allowed customers to design their own custom lunchboxes to use again and again. 

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How It Works

Brandmovers created a custom giveaway promotion site that would go live at a specific time each day. Each day during the open giveaway window, the first 162 visitors to the promotion microsite could register their information and claim their free Babybel lunchbox. 

The giveaway winners would then follow the steps to create their custom lunchbox by picking their favorite design and color patterns. After submitting their design, their personalized lunchbox would be sent to their home address via mail, along with some complimentary Mini Babybel coupons.

RESULTS

From July through August, Mini Babybel gave away 10,000 personalized lunch boxes. The fire drill microsite received over 1.2 million pageviews and had 170k users in total. The promotion gained momentum quickly until all lunch boxes were being claimed within minutes each day.

10k+
personalized lunchboxes created
1.2 Million
microsite pageviews
170k
unique users

See Our Digital Promotions In Action

Discover all the ways you can use digital promotions to drive your goals and boost your brand's success.
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From seasonal promotions to nationwide campaigns, we help you create exciting giveaways that deliver results. 

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