Essentia Change The Equation Summer Sweepstakes Case Study

PROJECT GOALS

Create a sweepstakes overlay to boost loyalty program engagement, drive repeat purchases, and position Essentia as the summer go-to water brand

CLIENT

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PROVIDED SOLUTIONS

Sweepstakes Within Loyalty Program

Promotion Overview

Building on Loyalty Momentum

Essentia® Water has cultivated a passionate community through its Essentia Nation Rewards loyalty program and established itself as a premium choice for performance-minded consumers.

But the summer beverage aisle is crowded and competitive, and Essentia wanted more than a simple seasonal promotion for their summer campaign. They were looking for a next-level activation to keep Essentia front and center when shoppers reached for water during the year’s hottest months.

How It Works

The Strategy: An Immersive Sweepstakes Overlay

Working with Brandmovers, Essentia designed the “Change The Equation Summer Sweepstakes” as a dynamic overlay to the existing loyalty program. Instead of a basic “buy-and-enter” tactic, the team created a game-like challenge that rewarded multiple forms of engagement:

Join – Register or log in to Essentia Nation Rewards program for a free entry.
Hydration Elevated – Upload up to five receipts for bonus entries.
Hydration HQ – Complete a fun brand survey.
Share the Refreshment – Refer a friend to the program.

Each action unlocked entries on a digital Summer Challenge Gamecard, turning ordinary loyalty tasks into an interactive, mobile-friendly adventure.

For eight weeks, members and new recruits were invited to Hydrate, Elevate, Win for the chance to win great prizes, including a Grand Prize of a luxury New York City wellness getaway, complete with professional training session and an Essentia-branded wellness kit.

Clear calls-to-action on the Essentia Nation Rewards website and across social channels encouraged sign-ups and receipt uploads, while the tiered prize pool kept excitement high from day one to the final drawing.

New Member Growth

The opportunity to win great prizes and the automatic entry for members attracted new rewards program registrants.

Rich First-Party Data

Receipt uploads delivered valuable purchase data directly from Essentia customers, with many participants uploading qualifying receipts.

Deeper Customer Engagement

The survey and referral tasks worked to expand the Essentia brand organically by inviting members to share insights and invite their friends to join in.

Promotion Highlights

Key Takeaways for Brands

Leverage Existing Loyalty Infrastructure: Building the sweepstakes on top of Essentia Nation Rewards eliminated friction and maximized participation.
Gamify for Higher ROI: A simple digital gameboard turned routine activities—login, survey, purchase—into a fun challenge that kept consumers coming back.
Prize Strategy Matters: A high-value, on-brand grand prize (wellness trip to NYC) paired with aspirational yet attainable secondary prizes kept motivation high across a wide audience.

Boost Revenue and Market Share with a High-Impact Loyalty Program

Ready To See How It All Works?

Unlock Your Brand's Potential

Essentia Nation Rewards: Changing the Equation for Summer Hydration

Building on Loyalty Momentum

The Strategy: An Immersive Sweepstakes Overlay

The Results: Loyalty Lift and Brand Heat

Key Takeaways for Brands

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