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Boost customer engagement and fuel revenue growth with strategic loyalty and promotions programs. 

Edutainment Promotion & Sweepstakes

'Feeling Gerber Good' Promotion Drove CRM Acquisition & Enrollments For Gerber

Brandmovers created an edutainment promotion that delivered informative content to Gerber customers and the chance to win weekly prizes.

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PROMOTION OVERVIEW
Connect and engage with Moms by distributing educational content.
CLIENT

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PROVIDED SOLUTIONS
Sweepstakes, Edutainment, Rules & Legal 

Feeling Gerber Good Sweepstakes

Wanting to increase its positioning as a holistic mom/baby wellness brand, Gerber partnered with Brandmovers to develop a digital content promotion designed to provide mothers with informative content around nutrition, health, and wellness while also allowing them chances to win weekly prizes. 

Each day for the 40-day duration of the promotion, Gerber released a new video focusing on key elements of mom/baby wellness - diet, exercise, play, etc. Visitors to the site could view each day’s video, and when the video was finished playing, could register or log in to MyGerber for an entry into the sweepstakes. 

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RESULTS

Over 15k entrants submitted 62k+ entries during the month-long promotion. 1/3 of the entrants created new MyGerber accounts during the promotion period, and over 70% of entrants opted-in to receive future communications from Gerber on Gerber products and formula. 

15k
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15k
entrants to the promotion
15k
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