'Feeling Gerber Good' Promotion Drove CRM Acquisition & Enrollments For Gerber
Brandmovers created an edutainment promotion that delivered informative content to Gerber customers and the chance to win weekly prizes.

Feeling Gerber Good Sweepstakes
Wanting to increase its positioning as a holistic mom/baby wellness brand, Gerber partnered with Brandmovers to develop a digital content promotion designed to provide mothers with informative content around nutrition, health, and wellness while also allowing them chances to win weekly prizes.
Each day for the 40-day duration of the promotion, Gerber released a new video focusing on key elements of mom/baby wellness - diet, exercise, play, etc. Visitors to the site could view each day’s video, and when the video was finished playing, could register or log in to MyGerber for an entry into the sweepstakes.

RESULTS
Over 15k entrants submitted 62k+ entries during the month-long promotion. 1/3 of the entrants created new MyGerber accounts during the promotion period, and over 70% of entrants opted-in to receive future communications from Gerber on Gerber products and formula.


See our digital promotions in action
Discover how you can use digital promotions to drive your goals and boost your brand's success.Explore More Success Stories

Learn how Friskies elevated customer engagement and brand awareness with a sweepstakes that showcased customers' favorite cat photos and stories.
Read More
The “31 Days of DiGiorno” promotion increased sales of DiGiorno products and fostered brand-consumer relationships through engagement during National Pizza Month.
Read More
S. Pellegrino kicked off the wedding season with a sweepstakes promotion, encouraging customers to feature S. Pellegrino water in their big day!
Read MoreLet’s Launch a Sweepstakes That Delivers Real Business Results
Connect with our team today to learn how a custom sweepstakes promotion can help you reach your brand's goals.