
Gerber Photo Contest Elevates Brand Awareness and Community Engagement
The annual Gerber Baby Photo Search Contest attracts hundreds of thousands of entries and earns local and national news coverage.
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Photo Contest Overview
The Gerber Baby has been around for decades, and their annual photo search contest invites parents everywhere to send in photos and stories of their baby, with the winner becoming the next Gerber spokesbaby.

How It Works
Brandmovers built a themed microsite where parents could submit a smiling photo of their baby along with secondary video content of their baby giggling. In addition to a feature gallery, the microsite showcased a U.S. state heatmap that highlighted which states were leading in overall number of entries, while photo carousels displayed baby photos from the leading states.
Anticipating a significant number of entry submissions, Brandmovers created an enhanced backend support dashboard that incorporated several moderation and winner administration tools to make entry review easier.
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