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Photo Contest Promotion

Gerber Photo Contest Elevates Brand Awareness and Community Engagement

The annual Gerber Baby Photo Search Contest attracts hundreds of thousands of entries and earns local and national news coverage. 

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PROJECT GOALS
Drive customer engagement and brand awarenes by hosting an annual photo search contest to find the next Gerber spokesbaby.
CLIENT
Gerber
PROVIDED SOLUTIONS
Photo Contest
Gerber Baby Photo Search Contest

Photo Contest Overview

The Gerber Baby has been around for decades, and their annual photo search contest invites parents everywhere to send in photos and stories of their baby, with the winner becoming the next Gerber spokesbaby.

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How It Works

Brandmovers built a themed microsite where parents could submit a smiling photo of their baby along with secondary video content of their baby giggling. In addition to a feature gallery, the microsite showcased a U.S. state heatmap that highlighted which states were leading in overall number of entries, while photo carousels displayed baby photos from the leading states. 

Anticipating a significant number of entry submissions, Brandmovers created an enhanced backend support dashboard that incorporated several moderation and winner administration tools to make entry review easier.

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Whether you’re launching a new product, celebrating an event, or want to capture user-generated content, we’ll help you design a strategic and creative contest that achieves your goals.