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Seven Strategies For Promoting Your Loyalty Program 

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SoCal Explorer Loyalty Program

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Understanding The Value and ROI Of Customer Loyalty Programs
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- Case Study -

Pepsi Emoji Summer

Gift-With-Purchase Sweepstakes



Pepsi wanted to drive summertime product purchase around Pepsi 20oz bottles and tap into the excitement around emojis among millennials and younger audiences. Brandmovers developed the #SayItWithPepsi summer promotion that rewarded loyal Pepsi drinkers with a free Pepsi Emoji T-Shirt gift just for buying the Pepsi products they already love. 

Users were required to purchase six 20oz. bottles of Pepsi. Once the user uploaded proof of purchase of six qualifying products, either on one or multiple receipts, they would receive a Pepsi Emoji T-Shirt and they would be entered into the grand prize sweepstakes. Product purchases could be made at any retailer in the US.


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