Skip to content
Close
RFI/RFP
Request Demo
RFI/RFP
Request Demo
PLATFORMS
BLOYL Customer loyalty Platform
Enterprise customer loyalty platform for engagement, promotions, and rewards 
BENGAGED B2B Loyalty & Incentives Platform
Create B2B loyalty and channel incentive programs that increase retention and sales 
FEATURES
SERVICES
background-box-green-2

Boost Revenue and Market Share with a High-Impact Loyalty Program

Request A Demo
PROMOTIONS
SERVICES
FEATURED CONTENT
playbytherules - content thumbnails
The Complete Legal Guide For Running Sweepstakes, Contests, & More.
blue-image-box-min

Ready To See How It All Works? 

Request Demo
By Industry
BY USE CASE
Featured Content
debate-header-img
The Great Loyalty Program Debate: Are Points and Rewards Still Relevant? 
background-box-green-2

Unlock Your Brand's Potential 

Boost customer engagement and fuel revenue growth with strategic loyalty and promotions programs. 

Learn More
RESOURCES
Blog
Get the latest insights, trends, and thought leadership from our team  
Growth Center
Explore our knowledge hub of essential topics for loyalty, incentives, and more
Case Studies
See our clients' success stories
Ebooks & Guides
Deep dive into essential topics for loyalty,  promotions, incentives, and more. 
FEATURED CONTENT
marketing-echo-chamber-nav
Escape The Marketing Echo Chamber To Earn True Customer Loyalty 
bottom banner
Sweepstakes

DiGiorno Turns Movie Fandom Into Marketing Gold

How DiGiorno and Brandmovers transformed Marvel movie hype into 140K+ engaged consumers and a surge of purchase insights.

digiorno-chaotic-header
PROJECT GOALS
Drive product trial, collect first-party data, and generate authentic consumer content.
CLIENT

DiGiorno Logo-01

 
PROVIDED SOLUTIONS
Sweepstakes
Promotion Overview

The Challenge

When DiGiorno teamed up with Marvel Studios’ Deadpool & Wolverine for a special line of limited-edition pizzas, they knew they had a golden opportunity to connect with millions of movie fans ready to feast on anything connected to the franchise.

But excitement alone doesn’t equal engagement. DiGiorno wanted to go beyond awareness and social buzz to drive measurable consumer action:

  • Capture first-party data for future marketing
  • Encourage product purchase and receipt uploads
  • And give fans a reason to connect DiGiorno with the Deadpool & Wolverine universe in a fun, memorable way.

That’s where Brandmovers came in, serving not just as a technology partner, but as a full-service strategic promotions team ready to bring the idea to life.

digiorno-chaotic-good-1
How It Works

The Solution: The DiGiorno Chaotic Good 'Stakes

Working closely with DiGiorno’s brand team, Brandmovers concepted and executed the DiGiorno Chaotic Good 'Stakes: a two-month, movie-fueled sweepstakes campaign designed to transform fandom into data, and data into actionable insight.

At the center of the promotion was an interactive microsite that captured attention from the first click. Fans could:

  • Learn about DiGiorno’s limited-edition Deadpool & Wolverine pizza flavors
  • Register to enter the sweepstakes for a chance to win blockbuster prizes
  • Upload receipts for up to five additional entries, rewarding verified purchases

 

The sweepstakes’ grand prize was the ultimate fan trip to Los Angeles — including a private screening of Deadpool & Wolverine, a stunt masterclass, a guided Hollywood hike, and other one-of-a-kind experiences straight from the Marvel universe. Additional winners scored exclusive DiGiorno x Deadpool & Wolverine merch (oven mitts, aprons, and pizza cutters), and Fandango movie tickets to see the film in theaters.

Every entry and receipt upload delivered new insights for DiGiorno, helping the brand understand who their pizza fans were, where they shop, and how often they buy.

Behind the scenes, Brandmovers’ technology handled every piece of the experience — data capture, receipt validation, winner selection, and prize fulfillment — ensuring a smooth, secure, and scalable execution from start to finish.

Results

The Results: A Hero-Worthy Sweepstakes

The Chaotic Good ‘Stakes showed how a well-executed, fandom-fueled promotion can deliver more than just buzz. By pairing cultural relevance with smart engagement mechanics, DiGiorno achieved measurable outcomes that will power ongoing marketing and loyalty efforts.

For Brandmovers, it was another proof point of how our strategic creativity, flexible technology, and end-to-end execution help CPG brands turn moments of attention into moments of action.

Because in today’s marketing world, even a little chaos can be a good thing when it’s built with purpose.

140k+ Total Entries
The promotion drew in a massive audience of engaged consumers, fueled by the cultural excitement of the Deadpool & Wolverine release.
Verified Receipt Uploads
Receipt validation uncovered actionable insights about purchase patterns, including product combinations, frequency of purchases, and preferred retailers. This data gave DiGiorno a clearer picture of where and how fans shop.
New Consumer Profiles
The registration form captured valuable first-party data such as names, emails, addresses, and survey responses, providing DiGiorno with a robust new segment of identifiable, contactable consumers. 
Promotion Highlights

Key Takeaways for CPG Marketers

  • Leverage Pop Culture to Drive Participation. By aligning with a major film release, DiGiorno tapped into an existing fan base and transformed movie buzz into measurable brand engagement.
  • Tie Excitement Directly to Purchase. Receipt uploads turned movie fandom into purchase behavior, giving DiGiorno a clear link between engagement and sales lift.
  • Turn Sweepstakes Entries Into First-Party Data. Every registration delivered valuable consumer information, building a richer database for ongoing CRM and loyalty efforts.
  • Use the Right Partner to Bridge Strategy and Execution. With Brandmovers managing creative concepting, technology, data validation, and fulfillment, DiGiorno could focus on storytelling and brand connection while knowing every backend detail was handled.
digiorno-chaotic-stakes-3

See our digital promotions in action

Discover how you can use digital promotions to drive your goals and boost your brand's success.
Request A Demo

Incentivize Action and Amplify Reach With Engaging Promotions

Whether you’re launching a new product, celebrating an event, or want to capture user-generated content, we’ll help you design a strategic and creative promotion that achieves your goals.

Connect With Our Team