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PLATFORMS
BLOYL Customer loyalty Platform
Enterprise customer loyalty platform for engagement, promotions, and rewards 
BENGAGED B2B Loyalty & Incentives Platform
Create B2B loyalty and channel incentive programs that increase retention and sales 
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Boost Revenue and Market Share with a High-Impact Loyalty Program

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The Complete Legal Guide For Running Sweepstakes, Contests, & More.
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GT's Living Food Culture Club Loyalty Program 
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Boost customer engagement and fuel revenue growth with strategic loyalty and promotions programs. 

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Escape The Marketing Echo Chamber To Earn True Customer Loyalty 
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Sweepstakes & Instant Win Promotion

'The Great Summer Meat-Up' Sweepstakes

Johnsonville launched a dual sweepstakes and instant win promotion to boost customer engagement and increase sales during the summer months. 

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PROJECT GOALS
Increase sales of Johnsonville products and foster customer engagement during the summertime. 
CLIENT

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PROVIDED SOLUTIONS
Sweepstakes, Instant Win
Promotion Overview

Great Summer Meat-Up Sweepstakes

Johnsonville was looking for ways to increase sales during the summer months and boost customer engagement while also building brand relationships. They partnered with Brandmovers to create the Great Summer Meat-up, a combined sweepstakes and instant win promotion that motivated customers to turn to Johnsonville for everything they'd need for the ultimate summer backyard cookout.  

To maximize the promotion appeal and incentivize customer participation, Johnsonville teamed up with multiple partner brands to offer valuable winner prizes centered on grilling, cooking out, and celebrating summer.

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How It Works

The Great Summer Meatup was promoted on in-store point-of-sale materials and via sponsored content on social media channels; customers could scan the QR code found on the promotional materials access the dedicated promotional microsite and complete their registration form. 

After registering, customers earned 1 sweepstakes entry, and they could then return each day to play the spin-the-wheel Instant Win game for additional prizes and sweepstakes entries. Johnsonville collaborated with brand partners such as BIC, TIKI, Charbroil, and more to create valuable summer grilling-based instant win prizes and Grand Prize packs, featuring products such as gas grills, fire pits, outdoor light setups, and more. 

RESULTS

This summer promotion was a great example of how brands can combine promotion types to achieve multiple objectives. Instant wins are great for driving repeat customer engagement while high-value sweepstakes prizes can appeal to wider audiences and motivate more customers to action. 

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See our digital promotions in action

Discover how you can use digital promotions to drive your goals and boost your brand's success.
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Incentivize Action and Amplify Reach With Engaging Promotions

Whether you’re launching a new product, celebrating an event, or want to capture user-generated content, we’ll help you design a strategic and creative promotion that achieves your goals.

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