Brand KPIs
Track loyalty program-specific data points like customer acquisition & retention rates, acquisition quality, revenue lift, earnings, liability, etc.
BLOYL™ empowers brands to design and deliver highly-rewarding, personalized customer experiences with ease and at scale.
BLOYL's loyalty platform technology is built from interconnected solutions that work seamlessly together to help marketers attract, engage, and nurture customers with every interaction.
Rewards Catalog
Personalized rewards and perks are how you can stand out from competitors and ensure customers feel appreciated by your brand. Brandmovers' proprietary loyalty rewards catalog offers over 50,000+ items and allows you to provide customized rewards such as branded merchandise, donations, and more.
Content Management System
Our loyalty platform’s robust backend content management system lets you easily create, edit, and deploy content using pre-built templates. Publish branded static pages, banners, forms, surveys, quizzes, and more.
Promotions Hub
Our modular Promotions Toolbox equips you with a variety of consumer promotions to activate and engage your audiences. Customer segmentation tools let you apply transactional and behavioral data to create targeted promotions tied to specific products, user groups, retailers, and more, boosting their impact and performance.
Manage everything in one loyalty platform: our connected solutions allow you to deploy a promotion, tap into the CMS to push out promotional banners, and send member communications to drive awareness.
Analytics & Reporting Hub
Loyalty programs collect vast amounts of zero- and first-party data, yet typically brands fail to tap into a significant percentage of captured data.
BLOYL's dynamic reporting and analytics dashboards give you more in-depth, actionable insights into customer purchase patterns, shopping trends, user behaviors and preferences, and more. Easy-to-digest data visualizations enable you to quickly apply new learnings toward optimizing your sales and marketing strategies.
Track loyalty program-specific data points like customer acquisition & retention rates, acquisition quality, revenue lift, earnings, liability, etc.
Identify key customer engagement trends such as enrollment numbers, top products or partners, tier movement & mobility, and member data such as status, location, and demographics.
Understand your loyalty program's points economy and performance by tracking: Earn (transactions, YTD points, earn rate, etc.) Burn (redemptions & burn rate), and Points Liability.
Loyalty Rules Engine & Dynamic Query Builder
Brandmovers' flexible points engine gives you full control over your loyalty program's earnings rules so you can encourage and reward the right loyal customer behaviors and actions.
Our loyalty platform's dynamic groups query builder lets you create member groups to run segmented offers, communications, and promotions, providing participants with a more personalized loyalty experience.
Used as both standalone promotions and as a burn mechanic for loyalty members, instant wins and sweepstakes help drive customer enrollment and engagement.
Surprise & delights events support ongoing engagement among your most valuable customers. Reward them with special offers, opportunities, or perks for being highly engaged.
Boost social engagement and reach by rewarding users for submitting content like videos and photos.
Hashtag aggregation campaigns utilize social channels to encourage consumer action, such as new product trials, CRM acquisition, or program enrollment.
Ongoing incentivized engagements provide more personalized experiences and new perks for loyalty members, such as redeeming points for contest entries.
Integrations
Our customer loyalty program software seamlessly and securely integrates with the technology and systems in your tech stack to give you a complete 360° viewpoint of your customers.
BLOYL's loyalty API architecture allows for integration with any CRM, ERP, App, and internal system to expand your capabilities and take advantage of actionable loyalty data.
Secure Data Management
Our team has decades worth of experience securing and protecting online programs. We've developed our own techniques and technology for proactively detecting and filtering out fraud so we can ensure the integrity of your users' personal information. We are SOC 2 compliant and have the ability to offer PCI Compliance as well.
Communications Hub
Make your loyalty marketing more organized and effective. Our loyalty platform's built-in Communications Hub lets you develop and distribute relevant member communications across multiple channels, including email, SMS, push notifications, mobile apps, and more. Using built-in automation tools you can create triggered communications that nurture customer relationships by delivering the right messages at key touchpoints.
Our customer loyalty platform's comprehensive communications templates are strategically designed to keep members active with welcome emails & progress updates, program news, triggered transactional emails, and more.
We go beyond one-size-fits-all loyalty programs by identifying and designing solutions that fit your needs and solve your biggest business challenges.
Our experienced project & account management teams proactively work with you every step of the way to implement and launch successful loyalty programs.
We ensure your customer loyalty program is financially sustainable and healthy by tactically monitoring loyalty program performance and providing ongoing strategic support.
Easily promote your loyalty program and enroll customers with customizable loyalty marketing kits with templates for website banners, emails, program info sheets, and more.
Built-in security measures protect loyalty program data and customer data, and allow you to set system flags, limits, and checks to minimize fraud and program abuse.
Drive desirable customer activity and behaviors with engagement & gamification modules such as scratch-offs, surveys, polls, contests, gameboards, instant wins, auctions, bingo, and more.
Learn more about how our customer loyalty programs can elevate your business and cultivate a dedicated customer community with strategies that enhance customer engagement and retention.
A robust loyalty program is much more than a simple rewards system — it is a strategic tool that fosters customer retention, boosts consumer spending, elevates customer satisfaction, and unveils rich insights into purchasing behaviors. Ultimately, your business can leverage these benefits to nurture long-term relationships and secure a competitive edge in the market.
Absolutely. Our products are designed to work seamlessly with your existing digital ecosystem. Our BLOYL loyalty software integrates with a diverse suite of tools and platforms, such as CRMs, ERPs, email service providers, BI tools, and analytics software. Through our open RESTful JSON APIs, BLOYL becomes a natural extension of your software stack, helping streamline your business operations and elevate your workflow efficiency.
Our loyalty platforms are built to be customizable and scalable, perfect for businesses from any industry. Regardless of your industry—retail, e-commerce, hospitality, healthcare, and beyond— you can use BLOYL to create a loyalty program that achieves your goals and meets the needs of your diverse customer base.
Offer rewards that resonate with your audience's desires and interests. From discounts and free products to early access and even bespoke experiences, BLOYL lets you craft rewards that both delight and drive repeat engagement. Create a compelling rewards portfolio that sets your brand apart and reinforces customer loyalty.
Yes, absolutely. BLOYL's innovative customer loyalty platform lets you set custom earning rules to reward both transactional and non-transactional actions. Recognize and incentivize a variety of customer interactions, whether they're bringing new business through referrals, engaging with your brand on social media, or enriching their member profiles with valuable information.