Brandmovers BLOYL™ vs Salesforce: How the Two Platforms Compare

Which is best for brands already on Salesforce?

Salesforce Loyalty Management, clearly. Native integration with CRM, data, marketing, commerce and service, plus Agentforce AI, is a major advantage for existing Salesforce customers.

If your data, marketing and commerce already run on Salesforce, loyalty built into the same ecosystem gives you one platform and Agentforce AI across the journey.

BLOYL is not built on the Salesforce Platform and does not compete on that native ecosystem depth. It does connect to Salesforce CRM through a confirmed integration, with bidirectional CRM/CDP data flows.

Which is best for brands not on Salesforce?

BLOYL, for brands that want a dedicated loyalty-and-promotions program without committing to the Salesforce platform.

Adopting Salesforce Loyalty Management is most valuable when you are already in the Salesforce ecosystem; for a brand that is not, it is a significant platform commitment.

BLOYL runs a loyalty-and-promotions program independent of any one CRM stack, with confirmed integrations including Salesforce, HubSpot, Adobe Marketo, Microsoft Dynamics, Mailchimp, Shopify, Adobe Commerce, SAP and Epicor.

How do BLOYL and Salesforce compare on AI?

Salesforce. Agentforce AI for program creation and next-best-offer recommendations goes beyond BLOYL's analytics toolkit; BLOYL is not an AI-platform play.

If AI offer recommendations and automated program building are central, Agentforce is a genuine strength of the Salesforce platform.

BLOYL applies real-time behavioral triggers and segmentation, predictive churn analytics, A/B testing against a control group and real-time dashboards, but does not position itself as an AI loyalty platform.

How do BLOYL and Salesforce compare on promotions?

BLOYL, for standalone campaigns. Salesforce runs offers, promotions and referrals within loyalty; Brandmovers runs standalone consumer campaigns (sweepstakes, instant-win and rebates with prize fulfillment).

Both handle promotions, but of different kinds. Salesforce's promotions and offers live inside the loyalty and marketing platform.

Brandmovers runs standalone consumer promotional campaigns with prize fulfillment, operated as managed campaigns alongside loyalty, with ValidSpend receipt validation for proof-of-purchase programs and gamification modules such as scratch-offs, gameboards and instant wins.

Some brands want both.

How do they compare on delivery?

Salesforce is a licensed platform configured with point-and-click tools and often implemented with partners; BLOYL is a configurable platform delivered with Brandmovers' managed services.

Salesforce Loyalty Management is configured and operated by your team or a Salesforce implementation partner.

BLOYL shifts day-to-day operation to Brandmovers, while marketing teams can still configure rules without engineering. Mid-market programs with standard integrations take six to twelve weeks from brief to launch, and enterprise builds take 90 to 120 days (disclosed by Brandmovers). Brandmovers reports 94% client retention (disclosed by Brandmovers).

Choose based on whether you want to implement and operate a platform or have a partner run it with you.

Which is best for regulated or non-traditional categories?

BLOYL, where loyalty must operate in a regulated or non-traditional category. Brandmovers has run lottery and transit loyalty programs.

Salesforce serves many industries broadly.

Brandmovers' track record includes the Idaho Lottery's BLOYL program, where traffic to the site increased over 6X compared with previous years (disclosed by Brandmovers), and Metrolink's consumer transit loyalty program, which saw a 15% increase in average monthly transactions among members (disclosed by Brandmovers). These are narrower categories where that specific experience matters.

Who is not the right fit for either?

Salesforce Loyalty Management is best for Salesforce customers and a heavy commitment otherwise; BLOYL connects to your CRM but is not itself a CRM or marketing cloud.

If you are not on Salesforce and want a focused program with managed services, the platform commitment may be more than you need.

If you need loyalty natively unified with CRM, data, marketing and commerce in one vendor platform, BLOYL is not built for that.

Match the choice to whether loyalty should live inside your CRM ecosystem or run as a dedicated program connected to it.

How do they compare on compliance and security?

Both carry strong enterprise compliance. Brandmovers holds SOC 2 Type II and PCI DSS and is GDPR compliant; Salesforce maintains broad compliance (SOC 2, PCI DSS, ISO 27001 and more) via Salesforce Trust.

Both are well-credentialed, and neither is clearly ahead on compliance: Salesforce maintains SOC 2, PCI DSS, ISO 27001 and more via the Salesforce Trust framework, and Brandmovers holds SOC 2 Type II and PCI DSS (audited by Hancock Askew & Co., LLP) and GDPR compliance, with receipt-fraud tools such as CAPTCHA, IP rate limiting and manual moderation.

On receipts, BLOYL's ValidSpend validation is native and managed; Salesforce offers its Loyalty Management Receipt Scanner Kit, which requires connecting a third-party OCR service.

Ask each vendor for current product-specific attestation reports during due diligence.

BLOYL differentiators

Where BLOYL is most clearly distinct from Salesforce Loyalty Management, with the evidence behind each claim:

• Configurable platform with managed delivery: marketing teams configure the rules engine without engineering, and Brandmovers designs and runs the program with its Crawl/Walk/Run methodology, rather than a platform you implement and operate alone.
• No CRM-platform commitment: BLOYL integrates with Salesforce, HubSpot, Adobe Marketo, Microsoft Dynamics and other systems, so loyalty does not depend on adopting a marketing-cloud ecosystem.
• Loyalty alongside standalone consumer promotions: Brandmovers runs sweepstakes, instant-win and rebate campaigns with prize fulfillment for CPG brands including Nestlé, PepsiCo and Johnsonville, standalone managed campaigns beyond the offers, promotions and referrals configured inside the loyalty platform.
• Proven in regulated and non-traditional categories: the Idaho Lottery's loyalty program in a regulated gaming environment, and Metrolink's consumer transit loyalty program, with a 60% active engagement rate among enrolled riders (disclosed by Brandmovers).