B2B Incentive Platform

SPIFF Programs Engineered to Motivate Reps and Move Product

Most SPIFF programs are a great idea buried under a broken process: spreadsheets, manual payouts, and sales reps who have no idea what they've earned.

BENGAGED™ gives manufacturers and distributors a purpose-built platform to launch, manage, and measure SPIFF programs that motivate the right behaviors and deliver measurable revenue results.

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The Challenge

Why Most SPIFF Programs Underperform

SPIFF programs have a strong strategic rationale. The challenge is execution. The way most companies run them — manually, reactively, and without accurate reporting or insights — actively works against the results they're trying to achieve.

Reps don't know what they've earned When reps can't see their SPIFF balance in real time, the incentive loses most of its motivational power. Motivation requires immediacy and manual programs can't deliver it.

No integration between sales data and payouts Calculating SPIFF credits manually from ERP reports or distributor spreadsheets creates errors and delays. Reps lose confidence and the program loses momentum.

Struggle to prove program ROI Program managers who can't connect SPIFF spend to revenue outcomes are perpetually fighting for budget. Without data to show what worked and why, calculating ROI is a guessing game.

Running multiple SPIFFs creates chaos A national SPIFF, a regional push, and a new product launch incentive shouldn't require three spreadsheets and three email threads. But for most teams, that's the reality.

Administration eats program managers' time Manual reconciliation, batch payouts, and ad hoc eligibility checks consume the time that should be spent on strategy and optimization, not spreadsheet maintenance.

Real spend, low impact

The result: programs that cost real money but generate only a fraction of their potential. Not because SPIFFs don't work, but because the platform wasn't built to support them.

The Solution

BENGAGED™ - Purpose-Built SPIFF Program Software for the Channel

BENGAGED™ is Brandmovers' B2B loyalty and incentives platform, designed from the ground up for the dynamics of channel sales and incentives. Unlike platforms that adapt a consumer loyalty engine for B2B use, BENGAGED™ was built specifically for the way manufacturers, distributors, and channel partners actually operate.

That means it handles the structures, hierarchies, and incentive logic that B2B SPIFF programs require, without forcing you to work around limitations.

BENGAGED™

Dynamic rules engine — configure without IT

ERP & CRM integrations — SAP, Salesforce, Epicor, Dynamics, Infor

Real-time analytics & reporting dashboards

Rewards catalog — merchandise, gift cards, rebates, brand SKUs

Multi-tier channel hierarchy management

Concurrent program management with independent rules & budgets

SOC 2 Type II - PCI DSS - GDPR compliant

Platform Capabilities

Everything You Need to Run SPIFF Programs That Deliver Results

Dynamic Rules Engine

Automate Payouts

Flexible Rewards

Detailed Reporting

Multi-Program Management

Customize Program Rules

Configure SPIFF Program Rules to Fit Your Requirements

Most platforms can handle a flat per-unit SPIFF. Few can handle the layered, conditional logic real channel programs actually need. BENGAGED™'s dynamic rules engine supports multi-variable conditions, so you can build incentive logic around the variables that matter: SKU, product line, sales category, purchase volume, territory, rep tier, or any combination. Create bonus windows for new product launches, quarter-end pushes, or competitive displacement campaigns.

Activate or deactivate rules in real time through the BENGAGED™ management interface. When a promotion period ends, you turn it off. When a new product launches, you build the SPIFF and go.

What You Can Configure

Rules by SKU, product line, or sales category

Rules by territory, rep tier, or partner group

Bonus promotions with defined start and end dates

Promotional multipliers for stretch targets

Conditional and tiered earning logic

Real-time activation and deactivation

SOC 2 Type II - PCI DSS - GDPR compliant

Native Integrations

Automate Payouts from Your ERP or CRM

Pre-built integrations with SAP, Epicor, Infor, Salesforce CRM, and Microsoft Dynamics mean qualifying sales data flows directly into the platform and triggers SPIFF credits automatically. A rep closes a qualifying order, and their balance updates without anyone touching a spreadsheet.

BENGAGED™ supports real-time API-based data exchange and secure batch file transfer for ERP environments where real-time connectivity isn't available. Open API supports custom builds for systems outside the native integration library. SSO is also supported.

Integrations include SAP, ERP, Epicor ERP, Infor, Salesforce CRM, Microsoft Dynamics, and more
Open API for customer connections
Secure batch file transfer options

Rewards Catalog

Flexible Rewards That Fit Your Channel

BENGAGED™'s configurable rewards marketplace lets you offer a mix of reward types and tailor what's available by rep role, region, or tier, so the program feels relevant to everyone it's designed to reach.

Catalog configuration means a national accounts manager and a regional dealer rep see options appropriate to their role, not a one-size catalog that undermines the program's relevance.

Reward Types Available

Merchandise — electronics, branded items, apparel

Gift cards — digital delivery, instant redemption

Brand SKU rewards — manufacturer's own products

Rebate payouts — cash-equivalent incentives

Experiential rewards — events, travel, bespoke

Automated fulfillment with tracking

SOC 2 Type II - PCI DSS - GDPR compliant

Analytics & Reporting

Track SPIFF Performance Across Your Entire Channel

BENGAGED™ includes analytics built around the questions B2B program managers and sales leadership actually ask. Custom dashboards support drill-down by product line, SKU, sales rep, territory, partner group, or program tier.

Sales-aligned reporting connects SPIFF spend to actual revenue outcomes, so you can attribute order volume growth or new product adoption directly to specific program mechanics.

BENGAGED™ also gives every enrolled rep a personalized dashboard where they can see their current SPIFF balance, recent earning activity, qualifying products and behaviors, and available rewards.

Reporting Capabilities

Drill-down by SKU, rep, territory, partner group

Engagement rates and login frequency

Earning and redemption activity

Revenue attribution by program or campaign

Program ROI dashboards

CRM and BI integrations (Salesforce, Tableau)

SOC 2 Type II - PCI DSS - GDPR compliant

Multi-Program Management

Run Multiple SPIFFs Simultaneously With Ease

A national volume SPIFF, a regional competitive displacement push, and a new product launch incentive might all be live at once. BENGAGED™ lets you manage concurrent programs from a single platform, with fully independent configurations for each.

Rules, prize structures, eligibility criteria, and reporting views are kept separate by program, so reps get accurate credits for each, and your team has clean visibility into each program's performance.

Concurrent Program Management

Independent earning rules per program

Separate budgets and timelines

Independent audience eligibility per SPIFF

No rules conflicts across concurrent programs

Clean per-program reporting views

Single admin interface for all programs

SOC 2 Type II - PCI DSS - GDPR compliant

Manufacturers & Brand Owners

You've built the right product. BENGAGED™ gives you the infrastructure to build SPIFF programs that directly reward the reps influencing purchase decisions at every tier of your channel.

Configure incentives at the SKU, product, or category level

Trigger payouts automatically from your ERP when qualifying sales are recorded

Track performance by territory, partner group, and rep

Build, launch, and measure a product-specific SPIFF impact within weeks

Distributors & Channel Partners

Your sales team carries multiple lines. Every manufacturer wants more attention. A well-designed internal SPIFF is one of the most effective tools for directing that energy where it matters most.

Build SPIFF programs for your own reps across multiple manufacturer lines

Give reps a single destination to track earnings across all programs

Connect incentive investment to actual revenue outcomes

Manage everything from one platform — no spreadsheets, no manual payouts

20+ years of channel incentive experience

Over 3,000 programs launched globally. We understand B2B channel dynamics because we've been designing programs around them for over two decades.

Platform purpose-built for B2B companies

BENGAGED™ was designed from the ground up for B2B use and intricacies like manufacturer-distributor-rep hierarchies and ERP-triggered incentives.

Full-service support, not just software

Every client has a dedicated account manager, access to in-house strategists, and structured business reviews with specific optimization roadmaps - standard, not an add-on.

Enterprise-grade compliance

SOC 2 Type II certified, PCI DSS certified, GDPR compliant. SSO and Integrations Approach Data Sheet available for security review teams on request.

Implementation timelines that don't slow you down

Mid-market programs in 6–12 weeks. Enterprise builds with complex integrations in 15–45 days from end of discovery. You don't wait six months to see results.

Founder-controlled. No private equity.

Decisions are made with your program's long-term outcomes in mind. That's why 94% of our clients stay.

Getting Started

From Brief to Launch - What to Expect When Building A SPIFF Program

Step 1: Discovery and Program Design

We start by understanding your channel structure, your incentive objectives, and the specific behaviors you want to drive. Your Brandmovers strategist works with your team to define SPIFF mechanics, earning rules, reward structures, and KPIs before a line of configuration is written.

Step 2: Platform Configuration and Integration

BENGAGED™ is configured to your program specification: earning rules, channel hierarchy, rewards catalog, and reporting dashboards. Your ERP or CRM integration is built and tested so that qualifying sales data flows automatically into the platform from day one.

Step 3: Launch and Rep Enrollment

Your SPIFF program goes live, and reps gain access to their personal dashboard. Your Brandmovers account manager is available throughout launch to support any questions and monitor early participation data.

Step 4: Ongoing Optimization

Performance data flows from day one. Your account manager reviews it with you regularly, and formal Quarterly Business Reviews translate program data into specific recommendations, whether that's adjusting earn rates, introducing a new SPIFF window, or expanding the program to a new product. category.

A rebate is a volume-based discount paid back to the distributor or dealer organization after qualifying purchases — it rewards the business, not the individual. An MDF (market development fund) is marketing budget allocated by a manufacturer to a channel partner for demand-generation activities. A SPIFF is an individual incentive paid directly to the sales rep, designed to drive specific selling behaviors in the near term. All three can run within BENGAGED™, but they serve different strategic purposes.
Yes. BENGAGED™ is designed to manage concurrent incentive programs with fully independent configurations — separate earning rules, budgets, eligibility criteria, and timelines for each. A national volume SPIFF, a regional competitive push, and a new product launch incentive can all run simultaneously without rules conflicts or reporting overlap.
Not with BENGAGED™. Pre-built integrations with SAP, Epicor, Infor, Salesforce CRM, and Microsoft Dynamics allow qualifying sales data to flow from your ERP or CRM into the platform automatically, triggering SPIFF credits without manual intervention. Secure batch file transfer is also available for ERP environments where real-time API connectivity isn't possible.
BENGAGED™ supports merchandise, digital gift cards, brand SKU rewards, cash-equivalent rebate payouts, and experiential rewards. The catalog is fully configurable by rep role, region, or tier — so the offering stays relevant to everyone in your channel without a one-size approach that undermines the program.
Mid-market programs with standard CRM or ERP integration requirements typically take six to twelve weeks from brief to launch. Enterprise builds with complex multi-tier configurations or multiple integrations typically complete in 15 to 45 days from the close of discovery. Programs that resolve channel hierarchy, earning logic, and integration requirements before the build phase begins consistently reach launch faster.
Yes. BENGAGED™ is built to manage multi-tier channel structures from a single platform. Manufacturers, distributors, and dealer reps can each operate within their own program layer — with independent earning rules, redemption catalogs, budget controls, and reporting views — while the program administrator maintains visibility and control across the entire structure.
No. SPIFF programs can run as standalone incentive campaigns — reps enroll in the specific SPIFF, earn based on qualifying activity, and redeem from the rewards catalog without any dependency on a broader loyalty program. For organizations that do have a BENGAGED™ loyalty program in place, SPIFF activity can optionally feed into the core program, but this is not a requirement.

Boost Revenue and Market Share with a High-Impact Loyalty Program

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SPIFF Programs Engineered to Motivate Reps and Move Product

Why Most SPIFF Programs Underperform

BENGAGED™ - Purpose-Built SPIFF Program Software for the Channel

Everything You Need to Run SPIFF Programs That Deliver Results

Configure SPIFF Program Rules to Fit Your Requirements

Automate Payouts from Your ERP or CRM

Flexible Rewards That Fit Your Channel

Track SPIFF Performance Across Your Entire Channel

Run Multiple SPIFFs Simultaneously With Ease

Brandmovers SPIFF Programs are Built for Both Sides of the Channel

Manufacturers & Brand Owners

Distributors & Channel Partners

Why B2B Companies Choose Brandmovers

From Brief to Launch - What to Expect When Building A SPIFF Program

Common Questions

How is a SPIFF different from a rebate or MDF?

Can BENGAGED™ handle multiple SPIFF programs running at the same time?

How do SPIFF credits get triggered — do we have to manually upload sales data?

What reward types can we offer through a SPIFF program on BENGAGED™?

How long does it take to launch a SPIFF program with Brandmovers?

Can BENGAGED™ support SPIFF programs across a multi-tier channel?

Do sales reps need to be enrolled in a broader loyalty program to participate in a SPIFF?

Ready to Run a SPIFF Program That Pays for Itself?