How Snapple's popsicle disaster melted into a marketing legend
A record-breaking stunt that literally fell apart in the summer heat, and what it teaches us about ambition, logistics, and owning the chaos.
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Boost customer engagement and fuel revenue growth with strategic loyalty and promotions programs.
The show about how brands win attention, earn loyalty, and actually move people to act. Long-form conversations with the people building modern marketing, plus short, sharp breakdowns of the campaigns everyone's arguing about. No fluff. No jargon. Just what moves the needle.

Honest, unscripted conversations with marketers, founders, and operators who've built the loyalty programs and promotions that actually worked, and the ones that didn't.
Fast, fun teardowns of the campaigns making headlines: what the brand was really doing, why it worked or backfired, and what you can steal for your own playbook.
New stops every week. Pick your platform and subscribe so you never miss one.
A record-breaking stunt that literally fell apart in the summer heat, and what it teaches us about ambition, logistics, and owning the chaos.
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FIFA polices trademarked phrases, the color orange, and forces billion-dollar stadiums to cover their own names. Find out exactly where the legal line sits before your brand gets anywhere near the World Cup.
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Ray Desloge, Director of B2B Sales at Brandmovers, unpacks what separates a loyalty program that drives real behavior — growth bonuses, gamification, ROI — from one that just defaults to discounts.
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That little piece of paper is doing a lot more than showing what you bought. We break down how CVS turned an overlooked moment into a machine for loyalty, repeat purchases, and post-purchase engagement.
WatchOn The Move is produced in-house by the same team that runs loyalty and promotions for the world's biggest brands. From concept to studio to distribution, we treat a podcast as a growth channel, not a vanity project.
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Tell us what you're trying to build. We'll show you what a show could do for your pipeline.