Brandmovers FAQs

Brandmovers is a loyalty and digital promotions company founded in 2003, headquartered in Atlanta with offices in London and Mumbai. The company designs and delivers loyalty programs and promotional campaigns for enterprise brands, combining proprietary platform technology with in-house strategy, creative, and program management services.

• CPG — food and beverage, personal care, household, and nutritional brands, including those selling through retail channels. Learn More
• B2B — manufacturers, industrial brands, distributors, buying groups, and channel partners. Learn More
• Financial Services — banks, credit unions, and financial services companies
• Regulated Industries — alcohol, tobacco, and other age-gated product categories. Learn More
• Lotteries — state and national lottery operators
• Retail and Transit — direct-to-consumer, omnichannel retail, and public transit authorities

Brands evaluating loyalty technology typically encounter two options: large legacy enterprise platforms that are expensive, slow to implement, and carry high total cost of ownership; or lightweight SaaS tools that launch quickly but provide limited strategic support. Brandmovers occupies the space between these: delivering custom enterprise-grade platform capabilities and full in-house strategic, creative, and analytical support, with enterprise implementations typically completing in 90 to 120 days at a materially lower total cost of ownership than legacy providers.

BLOYL™ (pronounced 'loyal') is Brandmovers' enterprise B2C loyalty platform. It is built for enterprise brands that need a scalable, configurable loyalty platform capable of going beyond points-for-purchases — delivering personalized, omnichannel experiences that drive measurable retention, engagement, and revenue growth from a single, unified environment.

BLOYL™ is designed for brands in retail, CPG, financial services, hospitality, travel, transit, and regulated industries that need the flexibility to run complex program mechanics, integrate with their existing marketing technology stack, and prove program ROI against clearly defined business objectives. It is used for both B2C programs and, in some cases, by B2B brands whose channel programs require the B2C-facing member experience that BLOYL™ provides.

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BLOYL™ is built around six core capability areas:

• Dynamic rules engine — configure earning and redemption rules for any customer action without engineering support
• Program structure — support for points-based, tiered, punch card, subscription, and hybrid program models
• Gamification and engagement — full module library including scratch-offs, instant wins, gameboards, challenges, badges, and milestone unlocks
• Rewards catalog — over 1,000,000 physical, digital, and experiential reward options with automated fulfillment
• Analytics and reporting — real-time dashboards, A/B testing, predictive churn analytics, and financial performance tracking
• Promotions builder — run sweepstakes, contests, instant wins, and bonus events alongside the loyalty program from one platform

These capabilities are supported by enterprise-grade integrations (CRM, CDP, ecommerce, ERP, and marketing automation), OCR-based receipt validation, and built-in fraud protection. All features are modular, so brands can launch with core mechanics and expand over time without rebuilding.

The rules engine is the operational core of BLOYL™. It lets marketing teams define exactly how customers earn points and what triggers redemptions — without requiring a development ticket for each change. Rules can be set at a granular level: by product SKU, purchase channel, customer segment, time window, behavioral action, or any combination of these. Earning triggers include purchases, referrals, product reviews, social sharing, profile completion, survey responses, content engagement, and in-app actions.

The engine also supports conditional and tiered rule logic — for example, awarding double points during a promotional window only for customers in a specific segment, or automatically upgrading a member's tier when they hit a spend threshold. Bonus rules for seasonal events, new product launches, or retailer-specific campaigns can be created, scheduled, and deactivated by the marketing team through the BLOYL™ campaign management interface, with no code changes required.

BLOYL™ supports five primary program structures, which can be combined into hybrid configurations:

• Points-based — customers earn points for qualifying actions and redeem them for rewards from the catalog
• Tiered — members advance through status levels (e.g. Silver, Gold, Platinum) as they spend or engage, unlocking escalating benefits at each tier
• Punch card or frequency-based — a set number of qualifying actions earns a defined reward; common in food and beverage and service categories
• Subscription or paid membership — customers pay a recurring fee for access to ongoing member benefits, exclusive pricing, or premium rewards
• Hybrid — any combination of the above, such as a points program with a tier overlay and a paid premium tier alongside the standard program

Yes — rewarding non-transactional behaviors is a standard capability of the BLOYL™ rules engine, not an add-on. Any customer action can be assigned a point value and configured as an earning trigger. Common non-purchase earning actions include:

• Referrals — awarding points when a referred friend enrolls or makes a qualifying first purchase
• Product reviews — incentivizing verified reviews with points or bonus rewards
• Social engagement — rewarding follows, shares, tags, or UGC submissions on social platforms
• Profile completion — encouraging members to provide zero-party preference data by rewarding profile activity
• Survey and quiz participation — capturing member preferences and feedback in exchange for points
• Content engagement — rewarding members for watching videos, reading articles, or completing educational content
• In-app actions — triggering earning events based on specific behaviors within a brand's mobile app

This breadth of earning triggers keeps members engaged between purchase cycles and generates rich first-party behavioral data that can be used for personalization and segmentation across the full marketing stack.

BLOYL™ includes a full library of gamification and engagement modules that can be combined and configured to create custom branded experiences. Available mechanics include:

• Scratch-offs — digital scratch card experiences that reveal instant prizes or bonus points
• Gameboards — grid or path-based game formats where customers reveal prizes or progress toward a goal
• Instant wins — real-time prize reveals tied to a qualifying action or entry
• Bingo — card-based mechanics that reward customers for completing behavioral patterns
• Auctions — competitive redemption events where members bid points against each other for prizes
• Challenges — time-bound tasks that reward completion, encouraging specific behavioral patterns
• Badges and achievement milestones — recognition mechanics that mark meaningful member behaviors or anniversaries
• Surveys, polls, and quizzes — interactive content that captures zero-party data while rewarding participation

All gamification modules are omnichannel-ready: deployable within the BLOYL™ member portal, on standalone microsites, or integrated into brand apps. They can be layered with conditional logic — for example, unlocking a scratch-off only for members in a specific tier, or activating a gameboard only during a defined promotional window.

BLOYL™ includes a global rewards catalog of over 1,000,000 options across three categories: physical merchandise (branded items, electronics, apparel, household goods); digital rewards (e-gift cards, digital downloads, subscription credits, and instant digital delivery rewards); and experiential rewards (event tickets, travel experiences, exclusive brand events, and bespoke experiences).

The catalog is fully configurable: brands can restrict or expand available reward options by member tier, geographic region, program segment, or campaign. Automated fulfillment handles order processing and delivery across all reward types, with email confirmation and tracking provided to members at the point of redemption. BLOYL™ also supports discount-based redemption at checkout and sweepstakes entries as redemption options, giving brands flexibility in how they structure the value exchange within their program.

BLOYL™ includes enterprise-grade OCR-based receipt validation, enabling brands to verify and reward purchases made through any retail channel without requiring point-of-sale integration or retailer data sharing. Members submit a photo of their receipt via web upload, mobile app, or SMS. The OCR system extracts the relevant purchase data: retailer, product, quantity, price, and date. The platform validates eligibility against the program's configured rules, credits the appropriate reward, and flags submissions that show signs of manipulation.

Receipt validation is particularly valuable for CPG brands, whose customers buy through third-party retailers rather than direct-to-consumer channels. It gives those brands a direct relationship with the end consumer, captures purchase-level first-party data that would otherwise be inaccessible, and enables loyalty programs that reward retail purchases without requiring retailer cooperation. The data captured — what was bought, where, when, and alongside which other products — feeds directly into CRM and CDP platforms to power segmentation and personalization.

BLOYL™ includes a real-time analytics suite with customizable dashboards. Standard metrics tracked include: active member rate; enrollment and activation trends; purchase frequency and average spend per member; points earning and redemption rates; breakage rate; tier distribution and advancement rates; promotion participation and conversion rates; and overall program ROI.

Advanced capabilities include A/B testing for loyalty campaigns and promotion mechanics, allowing teams to evaluate changes to earn rates, reward offers, or communication strategies against a control group before rolling out broadly. Predictive churn analytics surface at-risk members before they lapse, enabling proactive re-engagement. Financial performance tracking connects program costs to incremental revenue, providing a clear link between program investment and business outcomes. Data exports to Tableau and flows bidirectionally into connected CRM and CDP platforms so loyalty insights are available across the full marketing stack.

BLOYL™ includes a built-in promotions builder, which means brands do not need a separate promotions vendor to run sweepstakes, instant wins, contests, bonus point events, or gamified campaigns alongside their core loyalty program. Promotions can be configured with independent eligibility rules, timing windows, prize structures, and audience targeting, and can run concurrently with each other and with the standard loyalty program without conflict.

Because promotions and loyalty share the same platform, data integration is automatic. Promotion participants are identifiable as loyalty members or non-members, promotion data flows directly into member profiles, and campaign performance is measurable against loyalty metrics — repeat purchase rate, CLV impact, tier progression — rather than just campaign-level participation numbers. Brands can also use promotions as enrollment drivers, automatically crediting first-time participants' qualifying activity toward their member balance.

For a mid-market program with standard integration requirements — a CRM connection, a core points program, and a standard reward catalog — the typical implementation timeline is six to twelve weeks from brief to launch. This covers discovery and program design, platform configuration, creative development, technical integration and testing, and user acceptance testing.

Enterprise implementations with more complex requirements — multiple system integrations, advanced tier configurations, custom gamification builds, receipt validation setup, or migration from an existing loyalty platform — typically complete in 90 to 120 days. The most reliable predictor of a faster launch is completing the discovery phase thoroughly before build begins: brands that enter the build phase with clearly defined program rules, resolved stakeholder alignment, and documented integration requirements consistently reach launch faster than those who resolve these questions mid-build.

BENGAGED™ is Brandmovers' modular B2B loyalty and incentives platform, purpose-built for manufacturers, distributors, buying groups, dealers, and channel partners. It is specifically designed for the structural realities of B2B channel engagement — longer sales cycles, multi-tier distribution relationships, and incentive logic that spans products, territories, and sales behaviors — rather than a B2C engine adapted to a B2B context.

BENGAGED™ serves three distinct audiences within the channel: manufacturers and suppliers who want to grow revenue and preference among their distribution partners; distributors and dealers who want to incentivize sales team behavior and drive sell-through; and sales representatives who need performance-based incentives tied to certifications, training, and deal activity.

BENGAGED™ includes:

• Dynamic rules engine — build points and earning logic around brands, SKUs, purchase behaviors, sales types, or training milestones; configure bonus rules for tiers, velocity, gamification, and stretch goals

• Channel hierarchy management — support for internal and external hierarchies with role-based access, shared logins, and custom permissions across manufacturers, distributors, resellers, and end-customers

• Incentive structures — points, rebates, brand SKU rewards, and MDF (market development fund) allocation and tracking

• Non-transactional rewards — training completions, product certifications, demo activity, deal registration, and referrals

• Rewards marketplace — full catalog of merchandise, experiences, and gift cards; configurable by role or region with automated fulfillment and tracking

• Analytics and reporting — drill down by product, user, territory, or partner group; monitor engagement, point balances, login frequency, and program ROI via custom dashboards

• Integrations — pre-built connectors for CRM, ERP, LMS, and BI platforms; real-time API or secure batch file transfer; SSO support

Program operations — KPI reviews, creative refreshes, and Quarterly Business Reviews are built into the account management model

BENGAGED™ uses real-time API connections and secure batch file transfer to integrate with CRM and ERP platforms. Pre-built connectors are available for Salesforce CRM, Microsoft Dynamics, SAP, Epicor, and Infor, with open API support for other systems. In practice, this means incentives can be triggered automatically based on data flowing from the ERP — a qualifying order processed in SAP, for example, triggers a points credit in BENGAGED™ without manual intervention. CRM integration enables account managers to see a participant's program activity, point balance, and redemption history directly within their CRM interface, giving them full context for every client conversation. LMS integrations support training and certification reward flows for sales rep programs.

BENGAGED™'s rewards marketplace covers merchandise, experiences, and gift cards, with catalog configuration options by role, region, or tier. For B2B programs specifically, the platform also supports: brand SKU rewards (rewarding with the manufacturer's own products); rebate payouts (cash-value incentives tied to purchase volumes); and MDF (market development fund) allocation as a reward mechanism, enabling distributors and dealers to receive marketing funding in return for qualifying performance.

Catalog customization means a national accounts manager and a regional dealer rep can see different reward options appropriate to their role and relationship — rather than a one-size catalog that undermines the program's relevance. Automated fulfillment handles order processing and delivery with email confirmation and tracking for all participants.

Brandmovers supports six core digital promotion formats:

• Sweepstakes — random-draw prize promotions with full legal, entry management, and winner administration
• Instant Wins — real-time prize reveals that deliver immediate results to participants
• Contests — skill-based UGC competitions including photo, video, and essay formats
• Rebates & Offers — post-purchase cashback programs validated via receipt upload or purchase data
• Games & Advergames — branded interactive experiences including scratch-offs, gameboards, bingo, auctions, quizzes, spin-the-wheel, and custom-built advergames
• Gift With Purchase (GWP) — promotions bundling a free item, experience, or digital reward with a qualifying purchase

Both. Promotions can run as standalone activations with no loyalty program dependency, or fully integrated with BLOYL™ so that participation data flows directly into member profiles, promotion participants are automatically enrolled in the loyalty program, and campaign performance is measured alongside core loyalty metrics like repeat purchase rate and CLV.

Brandmovers handles the full legal and operational scope of promotion administration in-house. Legal services include: Official Rules drafting for US and international markets; promotion bonding and state registration where required by law; 1099 tax form issuance for prize winners; and winner reporting. Operational services include winner selection, eligibility verification, affidavit and release collection, and end-to-end prize fulfillment covering physical goods, digital rewards, gift cards, and third-party experiences. Clients do not need to engage separate legal counsel or fulfillment vendors for standard promotion execution.

Brandmovers uses an API-led approach that connects BLOYL™ and BENGAGED™ with a brand's existing technology stack. Native integrations include:

• CRM: Salesforce CRM, Microsoft Dynamics

• Marketing Automation: Salesforce Marketing Cloud, HubSpot, Adobe Marketo, Mailchimp

• Ecommerce: Shopify, Adobe Commerce (Magento)

• ERP: SAP, Epicor, Infor

• LMS: pre-built endpoints for learning management systems supporting training and certification reward flows

• Business Intelligence: Tableau

• Coupon & Offer Vendors: PromotionPod, QuotientFare Collection (transit): Masabi, Bytemark

For systems not covered by native integrations, Brandmovers' open API supports custom integration builds. An SSO and API Approach Data Sheet is available on request.

Loyalty member data — profiles, points balances, tier status, behavioral activity, and campaign engagement — flows bidirectionally between the Brandmovers platform and connected CRM and marketing systems. This enables loyalty-triggered automated communications (welcome sequences, tier upgrade alerts, expiry warnings, re-engagement campaigns) and allows CRM and CDP platforms to use loyalty data for personalization, segmentation, and audience modeling across channels.

Brandmovers holds three enterprise-level certifications. PCI DSS Certified: validates the company's ability to securely process, store, and transmit payment card data. Brandmovers maintains compliance as PCI DSS requirements continue to expand. SOC 2 Type II Compliant: confirmed by an independent 12-month audit conducted by Hancock Askew & Co., LLP, evaluating design and operational effectiveness across security, availability, processing integrity, confidentiality, and privacy. GDPR Compliant: all deployments include compliant consent mechanisms, data subject rights management (access, rectification, erasure, portability), configurable retention policies, and Data Processing Agreements for all EU personal data relationships.

Customer data remains the property of the client brand. Brandmovers acts as a data processor, not a data controller, with full audit traceability across all API connections.

Data privacy compliance is built into every deployment. Beyond GDPR, Brandmovers has experience navigating CCPA (California), Canada's PIPEDA, and Australia's Privacy Act. Multi-market programs are designed to meet the requirements of all applicable jurisdictions from a single instance where possible, with standard consent mechanisms, data subject rights management, and configurable retention policies included as standard.

Engagements follow five phases: discovery (goals, KPIs, audience, reward structures, integration requirements); program design (platform configuration to agreed specification); creative development (member-facing UI, UX, and communications); technical integration and testing; and launch. Client teams are involved throughout rather than presented a finished build at the end.

Standalone promotions typically launch in two to six weeks depending on legal complexity and creative scope. Standard loyalty program implementations take six to twelve weeks. Enterprise builds with complex integrations, custom development, or platform migration typically complete in 90 to 120 days. Programs that resolve discovery, stakeholder alignment, and integration requirements before the build phase begins consistently launch faster.

Yes. Brandmovers has migrated programs from other platforms, including time-sensitive cases where a previous vendor was exiting the market. Migration covers member data and points balance export, data mapping to the Brandmovers schema, tier history and unredeemed reward balance transfer, data integrity testing before go-live, and a managed cutover with minimal disruption to member experience. Brands should raise data structure and timeline specifics early in the evaluation process.

Customer data remains the property of the client brand. Brandmovers acts as a data processor, not a data controller, with full audit traceability across all API connections.

Yes. BLOYL™ manages concurrent promotions independently alongside the core loyalty program. Each promotion has its own eligibility rules, entry mechanics, prize structure, and audience targeting — a national sweepstakes, a retailer-specific instant win, and a seasonal bonus points event can all run simultaneously without conflict.

BLOYL™ includes real-time dashboards covering active member rate, enrollment and activation trends, purchase frequency, average spend per member, points earning and redemption, breakage, tier distribution, promotion participation and conversion, and program ROI. A/B testing is available for loyalty campaigns. Predictive analytics surface at-risk members before they lapse. Data exports to Tableau are supported, and analytics data flows bidirectionally into connected CRM and CDP platforms.

BLOYL™'s rules engine lets marketing teams create, schedule, and adjust bonus events, promotional multipliers, and audience-targeted offers without engineering support. Promotions are built and deployed through the platform's built-in promotions builder. Member communications run through integrated email and push notification workflows. Brandmovers account managers are available to support configuration, interpret performance data, and recommend adjustments on an ongoing basis.

Every client has a dedicated account manager covering day-to-day operations, performance reporting, and campaign planning. Quarterly Business Reviews (QBRs) are standard for all clients — each reviews KPI performance against agreed targets and produces a specific optimization roadmap for the next quarter. Account teams flag emerging engagement issues proactively between QBRs based on live platform data.

Customer data remains the property of the client brand. Brandmovers acts as a data processor, not a data controller, with full audit traceability across all API connections.

Clients and prospects have access to the Growth Center — Brandmovers' curated knowledge hub of loyalty strategy guides, frameworks, case studies, and downloadable toolkits. The Brandmovers blog publishes best practices across CPG, B2B, retail, regulated industries, lotteries, and travel. The eBook and guides library covers legal sweepstakes compliance, loyalty segmentation, tiered program design, B2B loyalty strategy, holiday sales planning, and edutainment. The SSO and Integrations Approach Data Sheet is available on request for technical evaluation. All resources are accessible at brandmovers.com.