Brandmovers BLOYL™ vs Comarch: How the Two Platforms Compare

Which is best for global, multi-market loyalty?

Comarch. Its multi-country footprint, coalition support and flexible cloud, hybrid or on-premise deployment make it the stronger fit for multi-market and multi-brand programs.

If you need to run loyalty across many countries, support a coalition of brands, or deploy on-premise to match an enterprise IT strategy, Comarch is built for that and, per Forrester, best suited to global, multibrand, multiregion enterprises.

BLOYL does not. BLOYL is a US-focused service and is not designed for multi-country, multi-region rollouts.

Which is best as a managed loyalty-and-promotions program?

BLOYL, for US-focused brands that want a partner to design and run the program, and the consumer promotions around it, rather than implement and operate a platform alone.

Where the goal is to hand loyalty and consumer promotions to a partner rather than run an enterprise platform, BLOYL's managed model fits, while marketing teams can still configure earning and redemption rules themselves.

Brandmovers designs and runs the program end to end, including consumer promotions handled by the same team, and reports 94% client retention (disclosed by Brandmovers).

How do BLOYL and Comarch compare on deployment?

Comarch offers more deployment flexibility: Comarch Cloud (SaaS), hybrid or on-premise, with data centers in 12 countries. BLOYL is delivered as a hosted platform with managed services from Brandmovers.

If on-premise deployment or specific regional data-center hosting is a requirement, Comarch's options are a genuine advantage.

BLOYL is delivered as a managed, hosted service rather than software you host yourself.

How do BLOYL and Comarch compare on promotions?

Mostly a delivery difference. Comarch includes promotion, offer-management, rebate and gamification modules; Brandmovers runs standalone consumer campaigns (sweepstakes, instant-win and rebates) as managed campaigns with prize fulfillment.

Both run promotions. Comarch's are configurable modules inside the loyalty platform (promotions, rebates, games and competitions), and it also handles reward fulfillment.

The BLOYL difference is the model: Brandmovers runs standalone consumer promotional campaigns end to end as a managed service, designed and operated by the same team that runs the loyalty program.

Which is best for lottery, gaming or US transit programs?

BLOYL, for these specific categories. Brandmovers built the Idaho Lottery's loyalty program and Metrolink's consumer transit loyalty program, both on BLOYL.

Comarch's category strength is large-scale fuel, airline and coalition loyalty.

On the Idaho Lottery program, traffic to the site "increased over 6X" compared with previous years (disclosed by Brandmovers). Metrolink's program delivered a 15% increase in average monthly transactions among members (disclosed by Brandmovers). These are narrower categories where that specific experience matters.

Who is not the right fit for either?

Comarch may be over-scoped for a US brand wanting a focused managed program; BLOYL is not a global enterprise-IT platform for multi-country or coalition rollouts.

If you want a focused, fully managed US loyalty-and-promotions program, a global enterprise platform is more than you need, though Comarch can also be delivered through its agency and SI partners.

If you need multi-country, coalition or on-premise capability, BLOYL is not built for that.

Match the choice to whether you are implementing a platform or engaging a managed partner.

How do BLOYL and Comarch compare on pricing?

Neither publishes public pricing. Comarch is modular enterprise-platform licensing plus implementation; BLOYL is a managed engagement that includes services.

Comarch's pricing reflects the modules deployed, scale and implementation; BLOYL's reflects program scope and the managed services included.

Request a scoped quote from each for a like-for-like comparison.

How do BLOYL and Comarch compare on compliance and security?

Both hold recognized certifications. Brandmovers holds SOC 2 Type II and PCI DSS and is GDPR compliant; Comarch lists ISO/IEC 27001 for its management system, plus PCI DSS and SOC reports at several data centers.

Both platforms can validate scanned receipts and include fraud prevention.

Brandmovers' SOC 2 Type II and PCI DSS are audited by Hancock Askew & Co., LLP, and Brandmovers is GDPR compliant.

Comarch lists ISO/IEC 27001 certification for its management system, and PCI DSS and SOC reports at several of its hosting sites; confirm the scope covers the loyalty platform you would use.

Ask each vendor for current attestation reports during due diligence rather than assuming either is ahead.

BLOYL differentiators

Where BLOYL is most clearly distinct from Comarch, with the evidence behind each claim:

• Agency-managed delivery on a configurable platform: Brandmovers designs and runs the program as a managed engagement via its Crawl/Walk/Run methodology, while marketing teams can configure rules without engineering, rather than a platform you implement and operate alone.
• Standalone consumer promotions run as managed campaigns: Brandmovers runs sweepstakes, instant-win and rebate campaigns with prize fulfillment for CPG brands including Nestlé, PepsiCo and Johnsonville, operated end to end, beyond configurable in-platform promotion modules.
• Proven in lottery, gaming and US transit: the Idaho Lottery's loyalty program and Metrolink's consumer transit loyalty program.